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Should you compromise as a green entrepreneur to build your business?
Manage episode 308077685 series 3010704
المحتوى المقدم من Warwick Business School. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Warwick Business School أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Join host Audrey Dias as she explores the tricky conundrum that often hits social enterprises and green start-ups as they seek to grow their business: should they compromise their ideals?
Deniz Ucbasaran, Professor of Entrepreneurship, has researched this area and details her findings and a process that green entrepreneurs and social enterprises can go through to find the right balance. She is joined by Hugh Thomas, Co-Founder and CEO of Ugly Drinks, whose start-up is taking on the fizzy drinks giants with a healthy alternative. Find out more by read Professor Ucbasaran's article The authentic founder - how to stay true to your values.
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