Strategy For Managing Stakeholders With The Shifts In The Search Industry Voices Of Search // A Search Engine Optimization (SEO) & Content Marketing podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast »
Strategy for managing stakeholders with the shifts in the search industry

1d ago 5:30

MP3•منزل الحلقة

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains.

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