Does retrieval-based search make traditional keyword research obsolete?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out methodology for topic expansion, conversation-based keyword research techniques that mirror natural language patterns, and strategic frameworks for adapting keyword research processes to accommodate LLM search behaviors and retrieval-based ranking systems.

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