010: Brand Marketing - What VAs Need to Know
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This week, Cydelle is joined by Brand Identity & Strategy Expert, Jae Gibbs.
Jae has 15 years of experience creating and building global FMCG and local independent brands. She enables brand averse changemakers to create a positive change, by helping clients define their unique brand.
Jae brings a wealth of knowledge to the podcast and is here to talk with Cydelle about why brand marketing is so important, and much more than just a logo and colour palette! What you will learn in this episode:
- How to identify your ideal client community for your unique brand
- Why you should know what your ideal client needs before creating your visual brand assets
- Why healthy relationships will increase your business sustainability
- How clarity is confidence
- How creating your brand is also an opportunity to shape your business
Connect with Jae on IG @empowering_purpose or via her website, www.empoweringpurpose.co.uk
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs) who want to excel in these digital streets! Visit. Download. Invest. Excel. Connect with us on IG @FromPAtoVADotCom
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