How To Adapt To The Facebook Home Feed Redesign & Why Viral Solutions: Your Chief Marketing Officer

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Why CAC Cohort Analysis Is Important to the Sales Process 9:32

منذ 2 years9:32

9:32

If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward. Let’s dive in… Read this blog: https://viralsolutions.net/cac-cohort-analysis/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Developing a 360-Degree Marketing Plan: A Look at the Why and the How 9:19

منذ 2 years9:19

9:19

A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Still not convinced? Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to you… Read this blog: https://viralsolutions.net/developing-a-360-degree-marketing-plan/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Use Customer Churn Analysis to Your Advantage 10:59

منذ 2 years10:59

10:59

Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience. Read this blog: https://viralsolutions.net/customer-churn-analysis/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Address the Challenges of Working from Home 8:43

منذ 2 years8:43

8:43

Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Why Is Revenue Growth a Poor Metric for Gauging Success? 7:37

منذ 2 years7:37

7:37

Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why. Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Accessibility in Design – Part 1: What It Is & Why It Matters 9:51

منذ 2 years9:51

9:51

The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts. According to the Interaction Design Foundation , a great user experience is made up of three elements: Usability Graphic Design Accessibility Let’s examine the impact of accessibility and why it matters... ––– Check out the most recent web accessibility laws and policies to stay up to date. If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today . Read this blog: https://viralsolutions.net/accessibility-in-design/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Change Management Process Step 6: Generate Short-Term Wins 11:20

منذ 2 years11:20

11:20

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins. According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, generating short-term wins is essential to keeping change initiatives on track. This blog aims to identify and discuss strategies that can aid in doing just that. So far, we have discussed 5 of the 8 steps of Dr. John Kotter’s change management process (CMP) : Step 1: Create a sense of urgency Step 2: Build a guiding coalition Step 3: Form the strategic vision and initiatives Step 4: Enlist a volunteer army Step 5: Enable action by removing barriers Now we will direct our attention to the sixth step and discuss how to achieve small successes along the way. Guest post by Katie Carpen, PhD, Thought Leader ––– Read this article: https://viralsolutions.net/change-management-process-step-6-generate-short-term-wins/ Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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What Are the Benefits of Surveys? 8:54

منذ 2 years8:54

8:54

Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your business’s growth. To succeed in the modern competitive environment, you must create strong content to market your brand and offerings effectively. But smart content creation is all about strategy. And one way to get valuable and actionable feedback to shape your content strategy is through the use of surveys. Of course, surveys require a fair amount of planning to do properly. So, we understand you may not be convinced they’re worth the effort. That’s why we wanted to highlight the benefits of surveys so you can see just what you have to gain. Read this article: https://viralsolutions.net/benefits-of-surveys/ ––– Do you need help with content creation or marketing in general? Schedule a free consult with Viral Solutions today. Our team is always happy to talk strategy. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Turn the Decline of Religion in the U.S. into an Opportunity 11:27

منذ 2 years11:27

11:27

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup . For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion. In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them. Enlisting the help of experts to assist with creative ways to keep your church growing is one of the best investments you can make. Learn more about our church marketing services today! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us . Read this article: https://viralsolutions.net/decline-of-religion-in-the-us/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Social Media Algorithms – Part 2: How to Increase Social Media Post Reach 15:13

منذ 2 years15:13

15:13

Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex. The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage. In Social Media Algorithms – Part 1 , we discussed how algorithms work and how social media sites use them. In this blog, we will look at some more specific tips that explain how to get your social media posts seen. Check out our social media cheat sheet to view specs for images, videos, and text. Do you need additional help making your social media presence count? Get a free copy of The All-in-One Social Media Tool Kit ! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Shopify vs. Amazon: Which One Is the Best for Your E-Commerce Store? 10:36

منذ 2 years10:36

10:36

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your products on Shopify or Amazon? Let's find out which one is the best to use for your online store. This article will help you decide as we compare two of the most powerful platforms in the e-commerce industry. By the end, you'll be able to understand Shopify vs. Amazon and which is the best for your business. Written by Owen Carter | Senior Account Manager, Plat.com Connect with him on LinkedIn At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul. Stay Up To Speed in the Ever Changing World of Marketing! Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Organic vs. Paid Social Media: Harnessing the Power of Both 7:56

منذ 2 years7:56

7:56

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult to know where to start – or how to maximize your efforts. In this blog, we'll take a closer look at the benefits of organic vs. paid social media and how you can harness the power of both. Read this article: https://viralsolutions.net/organic-vs-paid-social-media/ Here at Viral Solutions , we specialize in helping businesses harness the power of both types of social media. Our team will help you create a strategy that uses paid and organic social media to reach your target audience and drive sales. Contact us today for more information! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How Putting Customer Empathy into Practice Can Benefit Your Business 9:49

منذ 2 years9:49

9:49

Empathy is the secret to great customer service. But how important is it really? According to recent research , 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters. Read this article: https://viralsolutions.net/customer-empathy/ Are you struggling to bring customer empathy into your company? Schedule a free consultation with our marketing experts at Viral Solutions. Let’s talk about how to incorporate greater empathy into everything you do for a better customer experience. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Film Yourself: Practical Tips You Can Apply Today 17:16

منذ 2 years17:16

17:16

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of presenting, recording, and editing your film may be intimidating. Just watch the credits on your favorite TV show to get an idea of how many people are involved in producing it. To film yourself, you will have to juggle many of those tasks alone on tight deadlines to keep up with the demands of everyday marketing. Fortunately, you now have digital equipment and software at your disposal that can perform many tasks instantly, which once would have required an army to achieve. Read this article: https://viralsolutions.net/how-to-film-yourself/ If you need any help with your video marketing strategy, ask for a free consultation with Viral Solutions today.…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Should You Be Using Paid Traffic to Your Website? 6:47

منذ 2 years6:47

6:47

When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other hand, is the kind of traffic that you have to pay for. This includes PPC ( pay-per-click advertising ) ads or banner ads on other websites. Both types of traffic can benefit your website in their own ways. Read this article: https://viralsolutions.net/benefits-of-using-paid-traffic/ If you're not currently using paid advertising, now is the time to start. Get in touch with us for a free marketing audit today.…

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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy « » How to Adapt to the Facebook Home Feed Redesign & Why

How to Adapt to the Facebook Home Feed Redesign & Why

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How to Adapt to the Facebook Home Feed Redesign & Why