Business Podcasting – Part 4: How to Promote Your Podcast

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Exile

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Episode 10: From Refugee to Radical 44:09

منذ 2 years44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

منذ 3 أعوام 11:04

MP3•منزل الحلقة

Creating a great podcast isn’t enough to gain followers. You also need to distribute and actively promote it. Get helpful tips to promote your podcast.

Read this article: https://viralsolutions.net/how-to-promote-your-podcast/

July 22, 2022 by Andrew Haese

695 حلقات

#Business #Thomas von Ahn

Business Podcasting – Part 4: How to Promote Your Podcast

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

published منذ 3 أعوام

MP3•منزل الحلقة

Creating a great podcast isn’t enough to gain followers. You also need to distribute and actively promote it. Get helpful tips to promote your podcast.

Read this article: https://viralsolutions.net/how-to-promote-your-podcast/

July 22, 2022 by Andrew Haese

695 حلقات

#Business #Thomas von Ahn

كل الحلقات

1
Why CAC Cohort Analysis Is Important to the Sales Process 9:32

منذ 2 years9:32

9:32

If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward. Let’s dive in… Read this blog: https://viralsolutions.net/cac-cohort-analysis/…

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Developing a 360-Degree Marketing Plan: A Look at the Why and the How 9:19

منذ 2 years9:19

9:19

A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Still not convinced? Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to you… Read this blog: https://viralsolutions.net/developing-a-360-degree-marketing-plan/…

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How to Use Customer Churn Analysis to Your Advantage 10:59

منذ 2 years10:59

10:59

Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience. Read this blog: https://viralsolutions.net/customer-churn-analysis/…

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How to Address the Challenges of Working from Home 8:43

منذ 2 years8:43

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Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home

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Why Is Revenue Growth a Poor Metric for Gauging Success? 7:37

منذ 2 years7:37

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Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why. Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success

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Accessibility in Design – Part 1: What It Is & Why It Matters 9:51

منذ 2 years9:51

9:51

The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts. According to the Interaction Design Foundation , a great user experience is made up of three elements: Usability Graphic Design Accessibility Let’s examine the impact of accessibility and why it matters... ––– Check out the most recent web accessibility laws and policies to stay up to date. If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today . Read this blog: https://viralsolutions.net/accessibility-in-design/…

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Change Management Process Step 6: Generate Short-Term Wins 11:20

منذ 2 years11:20

11:20

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins. According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, generating short-term wins is essential to keeping change initiatives on track. This blog aims to identify and discuss strategies that can aid in doing just that. So far, we have discussed 5 of the 8 steps of Dr. John Kotter’s change management process (CMP) : Step 1: Create a sense of urgency Step 2: Build a guiding coalition Step 3: Form the strategic vision and initiatives Step 4: Enlist a volunteer army Step 5: Enable action by removing barriers Now we will direct our attention to the sixth step and discuss how to achieve small successes along the way. Guest post by Katie Carpen, PhD, Thought Leader ––– Read this article: https://viralsolutions.net/change-management-process-step-6-generate-short-term-wins/ Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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What Are the Benefits of Surveys? 8:54

منذ 2 years8:54

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Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your business’s growth. To succeed in the modern competitive environment, you must create strong content to market your brand and offerings effectively. But smart content creation is all about strategy. And one way to get valuable and actionable feedback to shape your content strategy is through the use of surveys. Of course, surveys require a fair amount of planning to do properly. So, we understand you may not be convinced they’re worth the effort. That’s why we wanted to highlight the benefits of surveys so you can see just what you have to gain. Read this article: https://viralsolutions.net/benefits-of-surveys/ ––– Do you need help with content creation or marketing in general? Schedule a free consult with Viral Solutions today. Our team is always happy to talk strategy. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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How to Turn the Decline of Religion in the U.S. into an Opportunity 11:27

منذ 2 years11:27

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Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup . For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion. In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them. Enlisting the help of experts to assist with creative ways to keep your church growing is one of the best investments you can make. Learn more about our church marketing services today! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us . Read this article: https://viralsolutions.net/decline-of-religion-in-the-us/…

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Social Media Algorithms – Part 2: How to Increase Social Media Post Reach 15:13

منذ 2 years15:13

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Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex. The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage. In Social Media Algorithms – Part 1 , we discussed how algorithms work and how social media sites use them. In this blog, we will look at some more specific tips that explain how to get your social media posts seen. Check out our social media cheat sheet to view specs for images, videos, and text. Do you need additional help making your social media presence count? Get a free copy of The All-in-One Social Media Tool Kit ! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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Shopify vs. Amazon: Which One Is the Best for Your E-Commerce Store? 10:36

منذ 2 years10:36

10:36

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your products on Shopify or Amazon? Let's find out which one is the best to use for your online store. This article will help you decide as we compare two of the most powerful platforms in the e-commerce industry. By the end, you'll be able to understand Shopify vs. Amazon and which is the best for your business. Written by Owen Carter | Senior Account Manager, Plat.com Connect with him on LinkedIn At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul. Stay Up To Speed in the Ever Changing World of Marketing! Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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Organic vs. Paid Social Media: Harnessing the Power of Both 7:56

منذ 2 years7:56

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Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult to know where to start – or how to maximize your efforts. In this blog, we'll take a closer look at the benefits of organic vs. paid social media and how you can harness the power of both. Read this article: https://viralsolutions.net/organic-vs-paid-social-media/ Here at Viral Solutions , we specialize in helping businesses harness the power of both types of social media. Our team will help you create a strategy that uses paid and organic social media to reach your target audience and drive sales. Contact us today for more information! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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How Putting Customer Empathy into Practice Can Benefit Your Business 9:49

منذ 2 years9:49

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Empathy is the secret to great customer service. But how important is it really? According to recent research , 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters. Read this article: https://viralsolutions.net/customer-empathy/ Are you struggling to bring customer empathy into your company? Schedule a free consultation with our marketing experts at Viral Solutions. Let’s talk about how to incorporate greater empathy into everything you do for a better customer experience. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us .…

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How to Film Yourself: Practical Tips You Can Apply Today 17:16

منذ 2 years17:16

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Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of presenting, recording, and editing your film may be intimidating. Just watch the credits on your favorite TV show to get an idea of how many people are involved in producing it. To film yourself, you will have to juggle many of those tasks alone on tight deadlines to keep up with the demands of everyday marketing. Fortunately, you now have digital equipment and software at your disposal that can perform many tasks instantly, which once would have required an army to achieve. Read this article: https://viralsolutions.net/how-to-film-yourself/ If you need any help with your video marketing strategy, ask for a free consultation with Viral Solutions today.…

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Should You Be Using Paid Traffic to Your Website? 6:47

منذ 2 years6:47

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When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other hand, is the kind of traffic that you have to pay for. This includes PPC ( pay-per-click advertising ) ads or banner ads on other websites. Both types of traffic can benefit your website in their own ways. Read this article: https://viralsolutions.net/benefits-of-using-paid-traffic/ If you're not currently using paid advertising, now is the time to start. Get in touch with us for a free marketing audit today.…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Instagram Audience Engagement: How to Interact with Your Audience on Instagram 16:51

منذ 2 years16:51

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All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with Viral Solutions today! Read this article: https://viralsolutions.net/interact-audience-instagram/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Nurture Business Relationships 10:35

منذ 2 years10:35

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With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding your business. According to the 2017 Gallup State of the American Workplace report , organizations committed to strengthening business relationships had a 20% sales increase and a 10% customer metrics increase. (These aren’t numbers to scoff at!) Of course, every business is unique, but this shows that other methods aid business expansion. Read this article: https://viralsolutions.net/how-to-nurture-business-relationships/ If you want to get professional insight and advice on developing a suitable marketing plan and building stronger business connections, schedule a free consultation with us!…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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URL Tracking with UTM Parameters: How It Works 8:24

منذ 2 years8:24

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If you're running any sort of online marketing campaign, then you must be tracking your results. After all, how can you hope to improve your campaigns if you don't even know what's working and what isn't? That's where URL tracking comes in. Read this blog and get all the resources: https://viralsolutions.net/url-tracking/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Building an Effective Church Marketing Campaign: What You Shouldn’t Overlook 11:50

منذ 2 years11:50

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Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your church in the past, it’s time to revisit your approach. After all, your church might be doing something good, but you'll always fall short of your goals if you can’t make people see that. Marketing from a church standpoint isn’t about business; it’s about helping your church grow so that you can make more of an impact within the communities you serve. Church marketing is about reaching the lost and disciplining the flock. This will take you through the crucial steps you need to build a cohesive marketing campaign for major events, projects, and other initiatives. Read this article: https://viralsolutions.net/building-church-marketing-campaign/ If you need help with church marketing, schedule a free consultation with our team! Learn how we can assist with any upcoming projects and help your church grow.…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Brand Design Inspiration – Part 3: Where to Find Brand Design Inspiration 9:47

منذ 2 years9:47

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Struggling to create a brand design from scratch? Fortunately, there are plenty of resources that can help. Learn where to find brand design inspiration. Read this article: https://viralsolutions.net/find-brand-design-inspiration/

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Insights from CMWorld 2022: The Truth about Digital Fatigue 7:41

منذ 2 years7:41

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Are your prospects suffering from digital fatigue, or are you just not delivering the experience they want? Learn how to improve your approach and engage. Read this article: https://viralsolutions.net/truth-about-digital-fatigue/

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Insights from CMWorld 2022: Developing a Relatable, Memorable Brand Voice 8:49

منذ 2 years8:49

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To create engaging content, you must start by developing a brand voice that’s memorable and relatable. Learn how to make your voice stand out. Read this article: https://viralsolutions.net/developing-a-brand-voice/

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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What Is the Customer Value Journey®? 11:17

منذ 2 years11:17

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Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put simply, the Customer Value Journey is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI. (It's also a term coined and trademarked by the smart folks over at DigitalMarketer .) Don't psshh this because it's powerful stuff. When you map out this journey, you'll be able to turn cold leads into not just happy customers but raving fans. Read this article: https://viralsolutions.net/customer-value-journey/ Click HERE to download a Customer Value Journey template, courtesy of DigitalMarketer. And if you need any help, don't hesitate to contact Viral Solutions for a free consultation .…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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How to Create Helpful Content & Why It’s Worth Doing 9:07

منذ 2 years9:07

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In August 2022, Google announced a new update emphasizing “helpful” content . This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's an effort by Google to “unspam” the web by pushing irrelevant and low-quality content further down in the search results. Google's mission is to ‘organize the world's information and make it universally accessible.' Ultimately, this update is just another way they're working to achieve that mission—encouraging website owners/content creators to take a people-first approach to content and offer real value to searchers. So, what exactly is helpful content? And why is it so important? Let's take a closer look… Read this article: https://viralsolutions.net/helpful-content/ Need some help reviewing the content on your site and your marketing in general? Request a FREE marketing audit today.…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Future of Customer Experience: Why You Should Prioritize an Omnichannel Experience & How to Do It 8:31

منذ 2 years8:31

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In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter where they are or what device they're using. In this blog post, we'll discuss what an omnichannel experience is and how you can create one for your business. We'll also provide some tips on how to get started. Are you ready to create a better customer experience? Let's get started! Read this article: https://viralsolutions.net/omnichannel-experience/ If you have any questions, please don't hesitate to reach out to us. We value your feedback and appreciate the opportunity to serve you. Visit us at https://viralsolutions.net/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Brand Design – Part 2: Don’t Underestimate the Importance of Color 10:17

منذ 2 years10:17

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Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed in the first part of this series , great design is vital to making an excellent first impression, and the importance of color goes hand in hand with that. Let’s take a deep dive into color psychology and how that plays into your branding and overall marketing strategy. Read this article: https://viralsolutions.net/importance-of-color-in-brand-design/ Use our style guide template to learn how to create a winning design and maximize color psychology to achieve your brand goals.…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Business Owner Burnout: 7 Tips to Overcome It 12:57

منذ 2 years12:57

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When you started your business as a new entrepreneur, you were passionate about making it a success. You were inspired and excited to do what you’re good at and be your own boss. But with time, running the business and dealing with all the challenges becomes harder. Your enthusiasm wanes, and you soon succumb to business owner burnout. You find it hard to turn your brain off from work when you are so vested in success. You dwell on the setbacks that you see as personal failures. And you don’t give yourself the breaks you need. When this happens, your tasks start draining your energy rather than igniting your passion, which is not what you signed up for as an entrepreneur! The good news is that there are steps you can take to break the downward spiral without giving up on your dreams. It requires you to make new habits and break old ones. It also takes discipline and brutal honesty to examine where you have been going wrong and take steps to correct it. This journey can be challenging. But as an entrepreneur, hard work doesn’t scare you. Instead, it’s something you embrace. So, let’s talk about business owner burnout… Read this article: https://viralsolutions.net/business-owner-burnout-7-tips-to-overcome-it/ Outsourcing your marketing to a full-service marketing agency will free up your time to focus on running your business. Request a consultation with Viral Solutions today!…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Understanding the Value and ROI of Online Communities 19:29

منذ 2 years19:29

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Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time and effort are worth it without having an effective way to measure the value and ROI of online communities. The problem is that measuring the ROI of online communities is not as straightforward as it seems. It’s not as simple as starting an online community and then measuring how your sales improve. That’s because the value of an online community goes far beyond improving immediate sales and lasts indefinitely. In fact, direct sales usually play an insignificant part in the real value of online communities. There are many more effective ways to sell products! When it comes down to it, online communities offer additional value that is hard to quantify. They can help increase awareness and interest in your brand and move prospects down the marketing funnel. They provide even less tangible benefits, such as improving the experience for loyal customers by allowing them to share tips and ideas about your products. They can also do the following: Promote goodwill Attract a fan base for your brand Nurture long-term loyalty That said, using the standard definition of ROI will significantly undervalue the contribution an online community can make to the success of your business. That’s because you calculate ROI by dividing an investment’s net profit by its initial cost. ROI, on its own, doesn’t take into account the longer-term costs and benefits of your investment. Instead, you’ll need to embrace a broader definition of ROI if you want to know the real value of hosting a community. So, read on to learn what you need to know to understand the actual value and ROI of online communities. Read this article: https://viralsolutions.net/roi-of-online-communities/ Get a FREE Marketing Audit: https://viralsolutions.net/services/free-50-point-marketing-audit/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Brand Design – Part 1: How Do You Judge Design Quality? 8:56

منذ 2 years8:56

8:56

According to the U.S. Chamber of Commerce, 55% of brand impressions are based on visual branding elements. This important statistic emphasizes the value of the phrase “first impressions last.” You want that impression to be a good one, and design quality is a critical aspect of it. But what is good design, really? What one person considers good might not be equal to another’s opinion. The subjective nature of design adds to the complexity of an already confusing part of branding. Here, we’ll discover how to solve this problem when it comes to building your brand identity and more. If you want to leverage the expertise of our top designers, be sure to download our style guide template . It will simplify your design approach while giving you plenty of customization options to make your ideas come to life. Read this article: https://viralsolutions.net/how-do-you-judge-design-quality/…

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

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Google to Phase Out Third-Party Cookies in 2024: How to Prepare for a Cookieless Future 13:39

منذ 2 years13:39

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There’s no question that the world of digital marketing and advertising is constantly evolving. New rules, best practices, and technologies are introduced all the time. But occasionally, significant changes must be reevaluated to ensure businesses and consumers get the best experience possible. And there’s no better example than Google’s plan to phase out third-party cookies, which has been postponed to 2024. Read this article: https://viralsolutions.net/google-to-phrase-out-third-party-cookies-2022/ Want some help with all of this? That’s what we’re here for. Start by requesting a FREE marketing audit today!…

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