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Why We Should Lend an Ear to Sonic Branding
Manage episode 312617290 series 3239358
المحتوى المقدم من Vera Shafiq. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vera Shafiq أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
References:
- Gary Vaynerchuck post on audio branding
- "The 10 Most Addictive Sounds in the World" - Fast Company
Connect with Vera:
- Subscribe to this podcast at iTunes
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
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