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Building Vibition: The E-commerce Journey & Unveiling Winning Product Trends
Manage episode 411683577 series 3552891
المحتوى المقدم من Dalton Anderson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dalton Anderson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Summary
In this episode, Dalton discusses Vibition, an e-commerce company that he co-founded. He talks about the struggles they faced, including delays due to COVID-19 and high customer acquisition costs. Dalton also shares his vision for Vibition as a sustainable e-commerce brand. He explains the concept of fulfillment by Amazon (FBA) and the importance of keywords in product research. He mentions tools like Jungle Scout and Helium 8 that can assist in product research. Dalton emphasizes the significance of organic product research and building a brand for long-term success in e-commerce.
Keywords
Vibition, e-commerce, struggles, customer acquisition, sustainability, fulfillment by Amazon, FBA, keywords, product research, organic product research, brand building
Takeaways
Vibition is an e-commerce company that faced challenges, including delays and high customer acquisition costs.
The vision for Vibition is to be a sustainable e-commerce brand, focusing on environmentally friendly products.
Fulfillment by Amazon (FBA) is a service where Amazon fulfills orders for third-party sellers, but it comes with fees and storage costs.
Keywords are important in product research and advertising on platforms like Amazon. Tools like Jungle Scout and Helium 8 can assist in keyword research.
Organic product research involves actively engaging with social media ads to understand customer preferences and trends.
Building a brand is crucial for long-term success in e-commerce, as products can become obsolete but brands have staying power.
Sound Bites
"We lost the battle, but what about the war? We'll be back."
"Vibition's goal is to be a sustainable e-commerce brand."
"Fulfillment by Amazon (FBA) allows third-party sellers to leverage Amazon's infrastructure and reach millions of customers."
Chapters
00:00 Introduction and Overview of Vibition
07:22 Understanding Fulfillment by Amazon (FBA) and Keywords
23:39 Tools for Product Research: Jungle Scout and Helium 8
32:58 The Importance of Building a Brand in E-commerce
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