Everette Taylor, app wars, and the truth about growth hacking

VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.