Zsuzsa Kovacs | Hidden Risks of Surveys | #43

UX Research Geeks

Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details.

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys

Episode highlights

• 00:01:45 – Zsuzsa’s Background in UX
• 00:05:56 – Problems with Surveys
• 00:10:29 – Why Interviews Are Better
• 00:23:06 – Handling Stakeholder Expectations

About our guest Zsuzsa Kovacs

Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference.

🔎 Where to follow Zsuzsa

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

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