EP 45 | Doubt & Skepticism could be what's killing your progress.

Usable Marketing

Today we are talking about doubt and skepticism in your own business and how they are crushing your forward movement with your business. The difference between a big business marketing and the small business marketing is the large businesses have already proven to themselves they can grow and are willing to do what it takes to grow. When you're early in your growth path and you're at the crossroads going from DIY (do it yourself) to DFY (done for you) business, this is that bridge between the Small business to Large Business. This is where you run into doubt and skepticism. You start to doubt those you hire and wonder if they can even do the job and do it as well as you. You can't be an expert at everything. When you start to have doubt it then creates skepticism. Once you're skeptical you start looking for problems and leading to disbelief. You're proving to yourself that there are problems by finding problems. Disbelief eroads effort. In my experience working with a bigger company is easier. This is because they are past the doubt and skepticism and they know what it costs to bring in experts, they know what it's going to take to get to the next step. There is no cheaper way around going from DIY to DFY. Really think about your standing before making the move from DIY to DFY. Are you ready to let go? Don't waste the money if you're not ready. Don't bring the Doubt and Skepticism to the table and eroad the relationship between yourself and the one your hiring.

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#marketing #sales #customers #masterclass #coaching #doubt #skepticism

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