280. Brands Aren’t Wrong – CEOs Are

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How important is your company’s brand? As a business leader, you’ve worked hard to build a company on key values, instill solid company culture, and deliver an excellent experience. These qualities have all shaped your business’s brand. But what if you were faced with a really tempting opportunity or a decision that would ultimately take you out of sync with the brand you work so hard to build. What would you do?

Brad Circone is a branding expert who has helped develop the brand voice of countless companies. We’re going to talk about why brand is, ultimately, so important to the future success of your organization.

Listen to this episode of unsuitable to learn:

• How to know when to break the rules
• The value of story holders
• How to reframe your brand

Learn more about this topic:

• Listen: How A Bad Band With A Great Brand Secured $3.6M Record Deal
• Read: 7 Habits of Highly Successful Marketers
• Listen: How To Build Company Morale In A Virtual World

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