Kipp Bodnar on LinkedIn's Gamification Gambit - Game On or Game Over?

Unsolicited Feedback

LinkedIn Games: A Brilliant Move or a Misstep? 🎮🤔

LinkedIn is reportedly working on in-app games, a move that has ignited a wide range of opinions. In our latest episode of Unsolicited Feedback, co-hosts Joff Redfern and Fareed Mosavat, joined by HubSpot CMO Kipp Bodnar, delved into this topic.

We’ve shared our thoughts below, and we’d love to hear yours! Tune in next Thursday for more Unsolicited Feedback, where we’ll discuss the growing surge of martech tools.

Context: LinkedIn is testing the gamification waters, with companies ranked based on their employees' gaming scores. The company has confirmed these rumors, though we've only seen a few early screenshots. The games, a mix of puzzles and mini-games, seem reminiscent of the New York Times' daily games. But the question remains: is this what LinkedIn users need or want?

Full summary is available here!