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The Power of Focusing on Intangibles
Manage episode 446567338 series 3522234
المحتوى المقدم من Travis Maus. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Travis Maus أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Takeaways
- Don't over-focus on what you can make instead of why anyone would want it.
- People want to solve a problem, not just buy a product.
- Simplifying offerings can lead to greater impact and customer satisfaction.
- Intangible benefits should be made tangible to resonate with customers.
- Creating value is about the experience and emotional connection with the product.
- Customers are looking for confidence and peace of mind in their purchases.
- It's essential to filter out the noise and focus on what truly matters to customers.
- Overcomplicating offerings can dilute their perceived value.
- Understanding customer needs is crucial for effective marketing and product development.
- The best products solve real problems for customers.
📖 Buy "Build" by Tony Fadell -
Sponsors
🌱 S.E.E.D. Planning Group - https://www.seedpg.com/
🎙️ Ditch The Suits Podcast - https://www.ditchthesuits.com/
💻 NQR Media - https://www.nqrmedia.com/
🎙️ Cut Throat College Planning Podcast - https://www.nqrmedia.com/ctcp/cut-throat-college-planning
🎓 College Prep Bootcamp - https://www.sohteam.org/college-prep-bootcamp
🎙️ One Big Thing Podcast - https://www.nqrmedia.com/one-big-thing
Chapter Markers:
00:00 - Introduction and Book Discussion
01:45 - Focusing on Why Instead of What
02:48 - Making the Intangible Tangible
03:40 - Simplifying Offerings and Providing Value
06:50 - Creating Memorable Experiences and Using Imagination
09:21 - Understanding and Solving Customers' Problems
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