Unicorny podcast

Unicorny

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112. From 4% awareness to industry icon: ESET’s Jules Berriff reveals the secrets to brand resilience, trust, and long-term growth 50:38

منذ 25 weeks50:38

50:38

In this episode of The Unicorny Marketing Show, Jules Beriff, UK Marketing Director at ESET UK, reveals how businesses can build trust as a cornerstone for brand resilience. Jules explains why trust internally—within teams and leadership—and externally, with customers and partners, is crucial for navigating crises and driving sustainable growth. What you'll learn: The role of brand awareness in securing long-term customer loyalty Tips for fostering trust between marketing leaders and finance teams Insights into flat organisational structures that promote autonomy and collaboration How shared experiences and community-driven events spark channel partner loyalty Don't miss this episode for a masterclass in turning challenges into opportunities. Listen now to better approach to brand strategy! About Jules Berriff Jules Berriff graduated with a degree in Economics and Master’s in Cultural Management from Northumbria University. Jules started working for the University on international projects whilst studying, moved into film, was seconded to BAFTA, and then, seduced by a job title, hopped into the old Business Link Service. After being made redundant, she spent a year in legal work focused on offices in the Middle East before returning to the cultural sector with the Science Museum Group. Jules then moved to English Heritage as Territory Marketing Manager for the North of England, before joining the Continuum Group in 2016 as Head of Sales, Marketing, and Brand Experience. Jules now works in the very different but exciting world of cybersecurity. Jules has a commercial head on creative shoulders and adores marketing, relishing the complex and conflicting mix of data science overlaid with creativity that, when done right, can yield fantastic results. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/PdZXTe7BNWs LinkedIn: Jules Berriff FCIM | Dom Hawes Website: ESET UK Sponsor: Selbey Anderson Other items referenced in this episode: Octopus energy Safer kids online by ESET…

Unicorny

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111. Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges 47:47

منذ 26 weeks47:47

47:47

In this episode of The Unicorny Marketing Show, host Dom sits down with Camilla Davison, CMO of ZF Aftermarket, to explore how B2B marketing can deliver meaningful customer value. Camilla shares her journey from consumer goods to the aftermarket industry, revealing key lessons about value creation, marketing leadership, and the challenges of balancing short-term profitability with long-term brand building. What you'll learn: The role of marketing insights in strategy development. How to build cross-functional relationships for better business outcomes. Why marketing must transition from a support function to a strategic driver. Tune in for practical advice on shaping marketing as the hub of organisational growth. About Camilla Davison Camilla Davison has had a long and windy career that has provided many exciting opportunities for fulfilling growth and new experiences. Starting very conventionally on a Marketing graduate recruitment scheme, Camilla spent 15 years with Kimberly-Clark on exciting Brands like Andrex and Kleenex. On moving to Africa, she found a different purpose in charitable work, supplying the basics in a more practical way for 6 years. On return Camilla settled back at KC to lead their baby business in Europe, driving both product and commercial innovation in a very competitive arena. Camilla then moved to B2B - taking those fundamental brand marketing skills to build brands in the public washroom arena. From there she went to a completely different arena of Autoparts and the aftermarket...First with Tenneco and now with ZF. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/seBnHjQs0Jc LinkedIn: Camilla Davison | Dom Hawes Website: ZF Aftermarket Sponsor: Selbey Anderson Other items referenced in this episode: FMCG = fast moving consumer goods OE = original equipment BGM = Buying group marketing…

Unicorny

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110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest 40:21

منذ 27 weeks40:21

40:21

Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver. Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact. What you’ll learn: How marketing strategy becomes a translator for leadership priorities. Why building resilient marketing teams is essential in today’s market. Insights into aligning marketing metrics with leadership KPIs for greater impact. Listen in to learn how you can redefine your marketing team as a driver of growth and strategy About Lisa Quest Lisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/WbhVxauK0Cs LinkedIn: Lisa Quest | Dom Hawes Website: Oliver Wyman Sponsor: Selbey Anderson…

Unicorny

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109. Underestimating customers: the costly mistake businesses make with Jazz Aujla 45:05

منذ 28 weeks45:05

45:05

In this episode, Jazz Aujla, global head of digital marketing at Euromonitor International, shares her insights on aligning marketing efforts with customer needs. From her journey starting in research at Deloitte to a leader in digital marketing. Jazz breaks down why companies often underestimate their customers, the risks this poses, and how to avoid common pitfalls. What you'll learn: Why starting with the customer is vital for long-term growth. How to lay the right marketing technology foundations. The challenges and solutions of clean CRM data. Balancing AI in marketing with human insights. How data-driven marketing fosters sustainable growth. Understanding your customers isn’t just a nice-to-have—it’s the difference between thriving and stagnating. Jazz’s advice will challenge your assumptions and help you rethink how to align your marketing efforts with what your customers truly need. About Jazz Aujla Creativity, communication and innovation have been at the heart of Jazz's career for the past decade. Jazz has delivered B2B acquisition strategies for professional services, SaaS and tech-forward businesses, with highly effective results. As the current Global Head of Digital Marketing at Euromonitor International, she has led on the successful delivery of the new-look corporate website, growing acquisition marketing channels, as well as evolving the brand’s social media presence. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/aDadDuX2Adc LinkedIn: Jazz Aujla | Dom Hawes Website: Euromonitor Other items referenced in this episode: Why marketers make the best startup founders with David Hart…

Unicorny

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108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany 46:03

منذ 29 weeks46:03

46:03

Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and authenticity. From high-profile corporate missteps to cautionary tales like Boeing and WeWork, Christine reveals why credibility matters and how sustainable growth stems from consistency. What you'll learn: The risks of prioritising short-term gains over trust-building Key lessons from brands like Microsoft, Coinbase, and Liquid Death Christine’s 4-step process for maintaining credibility and consistency How businesses can align short-term performance with long-term growth Don’t let the profit trap hold you back—discover how authenticity can be your strongest growth strategy. About Christine Alemany Christine Alemany is an engineer and revenue generator who is passionate about leading late-stage SaaS companies through growth. From the coding trenches to the executive boardroom, she brings over 20 years of experience across product, marketing, and sales to drive exponential growth for emerging growth and Fortune 100 companies, including Dell, Citi, and IBM. Christine is recognised for innovation, content, and customer experience, being named a LinkedIn Top Voice and one of the Top 30 Most Influential Fintech Marketers. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/RRidTMrDwVo LinkedIn: Christine Alemany | Dom Hawes Websites: Most-Loved Workplace® Sponsor: Selbey Anderson Other items referenced in this episode: WeWork Coinbase Liquid Death Roger L. Martin Satya Nadella Google has fired 50 employees after protests over Israel cloud deal, organizers say, By Catherine Thorbecke, CNN Bud Light reveals cost of sales hit after trans influencer backlash 23. Value innovation in action: (Part 2) Promotion and place with Maja Gedosev, JetBlue Can anyone fix Boeing? By Claire Bushey and Philip Georgiadis, FT…

Unicorny

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107. Lessons about AI bias and what it means for businesses with marketing supremo Catherine Reed from SAP 39:59

منذ 30 weeks39:59

39:59

Catherine Reed, Senior Marketing Director at SAP and PhD candidate in bias and AI for marketing, shares her expertise on using AI to enhance marketing strategies. Together with Dom Hawes, Catherine discusses the practical benefits of AI in customer scoring, its role in account-based marketing (ABM), and strategies to identify and manage bias in AI tools. What you'll learn: How to make the most of AI-powered tools in marketing. Common pitfalls of bias in AI systems and how to mitigate them. Simple ways to start integrating AI into your marketing processes. The importance of collaboration between sales and marketing using technology. Listen now to discover practical steps for improving marketing precision with AI. About Catherine Reed Catherine is a passionate and results-driven marketing leader with 12+ years of experience in the B2B software & technology industry. Her career spans across multiple disciplines in the marketing ecosystem and has led her to her current leadership role at SAP in Global Program Management. She is currently completing a PhD in Artificial Intelligence at the University of Gloucestershire, with her research focusing on mitigating the propagation of bias through AI use in marketing. Her interests lie in a modern MarTech stack, next generation marketing technologies and how this translates into a better customer experience. She is inspired by possibility, driven by challenge... Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/h39dsfVnl9g LinkedIn: Catherine Reed | Dom Hawes Websites: SAP Sponsor: Selbey Anderson Other items referenced in this episode: NotebookLM Bishop, S. (2018). Anxiety, panic and self-optimization: Inequalities and the YouTube algorithm. Convergence Luhang Sun, et al. (2024). Smiling women pitching down: auditing representational and presentational gender biases in image-generative AI. Journal of Computer-Mediated Communication EU Artificial Intelligence Act…

Unicorny

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106. What you need to know for marketing in 2025 and what you've got to look forward to with Dom and Rachel 50:08

منذ 31 weeks50:08

50:08

Happy New Year! As we step into 2025, it’s time to reflect on the lessons of the past year and gear up for the challenges and opportunities ahead. Rachel discusses her upcoming book, Rebrand Right, written with Sarah Robb, and its mission to empower marketer everywhere with the why and the how to drive business growth, making imposter syndrome so very last year! Dom and Rachel discuss what’s coming up in 2025—and announce big plans for the show, including the “27 States” framework. What’s covered: • A sneak peek into Rachel’s new book and the challenges of writing it. • The biggest lessons from the show's format experiments. • Exciting plans for The Unicorny Marketing Show next year. • What marketers need to think about in 2025. Listen in for a thought-provoking, forward-looking conversation that’ll leave you inspired for the year ahead! Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/zXT3GSSF8ew LinkedIn: Rachel Fairley | Dom Hawes Sponsor: Selbey Anderson Other items referenced in this episode: 38. Secrets of a brandmaster: beating brand enemies The Unicorny Marketing Show: Sarah Robb Rebrand Right by Rachel Fairley and Sarah Robb, on pre-sale now in all bookshop websites- publishes on 22 April 2025. 95. Impossible to Ignore with Carmen Simon The Unicorny Marketing Show: Geoffrey Moore How Brands Grow by Byron Sharp The Unicorny Marketing Show: Ben M. Bensaou The Unicorny Marketing Show: Graham Wylie The Unicorny Marketing Show: Leo McCloskey The Unicorny Marketing Show: Peter Russell-Smith The impact of changing episode frequency on audience growth – The Unicorny Marketing Show…

Unicorny

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105. The Unicorny Christmas show and tell with the whole gang 31:59

منذ 32 weeks31:59

31:59

What do you get when you cross Unicorny bloopers with Dom?... A roasted potato🥔 Find out why, as Dom and the Unicorny crew celebrate Christmas with a few outtakes (kindly provided by Pete the editor) and a look at some of our favourite moments. Join us for a laugh and a touch of brand wank in this festive wrap-up episode. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/8MWkWG_2C54 LinkedIn: Dom Hawes | Nichola Fairley | Pete Allen | Laura Taylor Sponsor: Selbey Anderson Other items referenced in this episode: 95. Impossible to ignore with carmen simon 96. Rebel writing: how brandwank is killing your comms The Unicorny Marketing Show: Maya Price…

Unicorny

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104. Why marketers make the best startup founders with David Hart 48:25

منذ 33 weeks48:25

48:25

What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. What you’ll learn: Turning agency challenges into scalable product opportunities. The importance of understanding customer needs and validation. How content marketing drives growth on a limited budget. David’s journey offers valuable lessons for marketers aiming to create lasting impact. Don’t miss this chance to learn practical strategies for building your own success story. Competition time 🏆 Want a free signed copy of Productized by David Hart? All you have to do is email us at unicorny@selbeyanderson.com and let us know why you should get a copy. About David Hart David is the 'Agency-to-SaaS' guy. Having started his own agency which he sold to focus on his SaaS business, ScreenCloud which today is delivering north of $20m in ARR, he's uniquely qualified to talk about the opportunities and challenges involved. David has since stepped away from the day-to-day of his SaaS business and is working with companies who have a product idea that they want to spin out into a standalone business. He is also a NED of several early-stage SaaS business, an investor and the author of the book, 'Productized: Stop Selling Time and Transition to Selling SaaS'. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/dL1q94I0CUw LinkedIn: David Hart | Dom Hawes Website: davidhart.io Sponsor: Selbey Anderson Other items referenced in this episode: ScreenCloud Greenfield 37signals Basecamp Mailchimp Studio Graphene telsen The Mom Test by Rob Fitzpatrick Conversational Marketing by David Cancel and Dave Gerhardt…

Unicorny

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103. Why commonly accepted "science" could cost your brand millions with Felipe Thomaz 59:32

منذ 34 weeks59:32

59:32

What if your marketing campaigns could achieve more with less? Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, challenges the widespread belief that maximising reach guarantees success. Drawing insights from his ground breaking peer-reviewed paper, Felipe reveals why overemphasising reach could be costing brands both money and effectiveness. What you'll learn: Why maximising reach doesn't guarantee brand growth or profitability. How different channels uniquely impact consumer behaviour. The role of archetypes in creating effective marketing campaigns. Common mistakes marketers make in media buying and channel selection. Why differentiation drives growth while distinctiveness protects it. Don't miss this essential conversation redefining modern marketing science! About Felipe Thomaz Felipe Thomaz is an Associate Professor of Marketing at the University of Oxford, where he is also Director of the Oxford Future of Marketing Initiative, and Director of the Diploma in Artificial Intelligence for Business. Felipe is a research faculty member, with published peer-reviewed works in Marketing, Mathematics, and Conservation Science. He is also Managing Director of Augmented Intelligence Labs, an Oxford spinout based on his research, specializing in long-range forecasting, trend analysis and anomaly detection algorithms. His pioneering research on illicit markets has informed countries and international agencies on novel ways to counter everything from cyberweapons to wildlife trafficking. He has authored policy documents on the decarbonization of advertising with international industry bodies, on progressive advertising with the United Nations, and practical ethics in AI with the International Chamber of Commerce. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/0Nc_UPMnilA LinkedIn: Felipe Thomaz | Dom Hawes Website: Augmented Intelligence Labs Sponsor: Selbey Anderson Other items referenced in this episode: Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., Rosario, A. B., Chae, I., Chen, Z., Kupor, D., Longoni, C., & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing Science Oxford Future of Marketing Initiative Kantar Stochastic frontier analysis…

Unicorny

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102. Marketing leadership: Advancing with emotional intelligence 39:57

منذ 35 weeks39:57

39:57

How can marketers add value and lead with confidence? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and is joined by Leo McCloskey, VP of Marketing at Echodyne. Together, they discuss the evolving role of marketing in B2B, government sectors, and strategic marketing. With years of experience, Leo shares his approach to building trust, fostering team collaboration, and addressing complex challenges in long sales cycles. What you’ll learn: Why emotional intelligence matters in marketing leadership. The unique challenges of marketing in the government sector. How consistency builds trust and credibility over time. The role of technical expertise in creating effective teams. Whether you're a marketing leader or just starting out, this episode offers practical takeaways to strengthen your skills and understanding. About Leo McCloskey Leo is engaged in the design, build, delivery, iterative development, and messaging of technology-related brands, products, and services. His experience stretches across consumer, enterprise, and government sectors for mature companies with dominant positions in established markets and startups with innovative technologies and products entering new markets. Underling all the movement and effort is an ongoing study of human factors amidst the ambitions of teams, managers, businesses, and brands. Leo’s studies in languages, histories, and cultures complement his experience living, traveling, and working across Asia, USA, and Europe. He lives in the Pacific Northwest, believes everyone needs a Local, and is otherwise consumed by family, friends, and fun. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/FvmvUPGVtfg LinkedIn: Leo McCloskey | Rachel Fairley Website: Echodyne Sponsor: Selbey Anderson Other items referenced in this episode: Crossing the Chasm by Geoffrey Moore…

Unicorny

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101. How OakNorth disrupts - the inside story 40:36

منذ 36 weeks40:36

40:36

In this episode of The Unicorny Marketing Show, we welcome back Valentina Kristensen from OakNorth Bank. Since her first appearance, Valentina has taken on a broader role as Corporate Affairs Director and shares how OakNorth continues to disrupt the seemingly commoditised world of SME banking. From customer-centric strategies to the development of proprietary segmentation models, learn how OakNorth balances sustainability, innovation, and entrepreneurial spirit. What you'll learn: The concept of the "missing middle" in SME banking. How granular market segmentation enables targeted opportunities. Ways OakNorth ensures transparency and speed in lending decisions. Insights into OakNorth’s sustainability initiatives and climate risk management. Valentina’s insights will inspire leaders to rethink traditional markets. Tune in and discover what makes OakNorth’s approach a blueprint for future growth. About Guest Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/axPqx90Suvw LinkedIn: Valentina Kristensen | Dom Hawes Website: OakNorth Sponsor: Selbey Anderson Other items referenced in this episode: Collapse of Silicon Valley Bank…

Unicorny

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100. Unicorny scores a century: what we learned so far 1:00:19

منذ 37 weeks1:00:19

1:00:19

In this special 100th episode of The Unicorny Marketing Show, Rachel Fairley interviews host, Dom to share key lessons from their podcast journey. This reflective conversation uncovers how the show has influenced marketing strategy and shaped perspectives on brand strategy placement within businesses. Dom discusses the debate on viewing marketing as a profit centre, challenges the common understanding of ROI, and touches on the digital shifts affecting modern business growth strategies. What you'll learn: The importance of strategic thinking beyond day-to-day tactics. Why brand strategy often needs to function independently from marketing. How marketing's role must be perceived for sustainable business success. Examples of how companies have adopted new approaches based on discussions from the show. Join us as we celebrate 100 episodes of The Unicorny Marketing Show! About Dom Hawes Dom Hawes is the host of The Unicorny Marketing Show, where he shares insights and engages with industry leaders. Dom is the Group CEO of Selbey Anderson Group, helping businesses in complex markets win the future. With over 30 years in marketing, strategy, and M&A, Dom is passionate about creating and marketing new products, services, and events. Dom is also a blogger, published author, and competitive rower, with interests in RevOps, data, insight, leadership, and management theory. Dom is a Fellow of the Chartered Institute of Marketing. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/bF6_G2IWsUo LinkedIn: Rachel Fairley | Dom Hawes Sponsor: Selbey Anderson Other items referenced in this episode: Geoffrey Moore: The Unicorny Marketing Show The Gorilla Game by Geoffrey Moore Matt Dixon: The Unicorny Marketing Show April Dunford: The Unicorny Marketing Show Ben M. Bensaou: The Unicorny Marketing Show Nudge Uncensored CMO Michael Porter: The Unicorny Marketing Show Sarah Robb: The Unicorny Marketing Show Duncan Daines: The Unicorny Marketing Show 97. Marketing a business is everyone's business 41. Must win battles for marketers Dale Harrison: The Unicorny Marketing Show 80. The Unicorny Marketing Manifesto: What marketing is 81. The Unicorny Manifesto: Why 'phony wars' kill credibility Graham Wylie: The Unicorny Marketing Show Dr. Carmen Simon: The Unicorny Marketing Show…

Unicorny

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99. Consumer Behaviour: we don't think the way we think we think 43:14

منذ 38 weeks43:14

43:14

In this episode of The Unicorny Marketing Show, Dom talks to Tas Tasgal, Keynote speaker, author and trainer about the intricacies of human behaviour in marketing. Tas challenges common perceptions in marketing, emphasising that decision-making is often unconscious and influenced by emotions rather than rational thought. Key points: Traditional market research often fails to capture true consumer motivations The role of emotions in decision-making Engaging narratives can significantly enhance brand communication Listen in to rethink conventional strategies and explore deeper emotional connections with your audience. Competition time!🏆 For a chance to win a free copy of 'The Consumer Behaviour Book' by Anthony "Tas" Tasgal, simply click here and fill in the form with your answer to the question: 'I like The Unicorny Marketing Show because…' CLICK HERE TO ENTER 🍀Good luck!🍀 About Anthony "Tas" Tasgal Tas is a man of many lanyards: trainer, author, TEDx speaker, brand/comms strategist and lecturer. He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communications, the Civil Service College and the Chartered Institute of Procurement and Supply. He is a global speaker, did his first TEDx talk in Newcastle in November ’23, and regularly reviews the papers live on TalkTV. He specialises in storytelling, behavioural economics, insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one). He also runs The Guardian masterclass on “Harnessing the power of storytelling” and is a Brand Ambassador for Home Grown Club in London. He works for clients as varied as the BBC, Nokia, Panasonic, The Royal Albert Hall, EE, Boehringer Ingelheim Animal Health, The Intellectual Property Office (UK Govt), ReLondon and the NHS. He is the author of 5 books- the award-winning The Storytelling Book, [which has sold nearly 40,000 copies globally] The Inspiratorium , “InCitations” , The Storytelling Workbook and The Insight Book. His sixth book- The Consumer Behaviour Book- was published in June 2024. Links Full show notes: Unicorny.co.uk Watch the episode: https://youtu.be/xdBqXQzEyKk LinkedIn: Anthony Tasga l | Dom Hawes Books by Anthony Tasgal Sponsor: Selbey Anderson Other items referenced in this episode The Consumer Behaviour Book by Anthony Tasgal Incognito by David Eagleman Sum by David Eagleman Phineas Gage Passage of an Iron Rod Through the Head. 1848. John M. Harlow, M.D. The Journal of Neuropsychiatry and Clinical Neurosciences, 1999 Descartes’ Error by Antonio Damasio The Big Short by Michael Lewis Nudge by Richard Thaler and Cass Sunstein Judgment under Uncertainty by Daniel Kahneman, Amos Tversky and Paul Slovic Pratfall effect Misbehaving by Richard Thaler Thinking, Fast and Slow by Daniel Kahneman Implicit-association test…

Unicorny

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98. Four Ps and a T. Why time matters in marketing 37:24

منذ 39 weeks37:24

37:24

In this episode, marketing veteran Mark Larwood offers a refreshing perspective on the importance of patience in marketing. Mark discusses how today's fast-paced business environment can push for instant results, but slowing down and allowing strategies to mature can deliver lasting competitive advantages. Key points: Patience in marketing can lead to better long-term outcomes. Balancing short-term demands with long-term goals is essential for success. AI can enhance creativity by handling mundane tasks, not just speeding up processes. Effective communication and transparency are crucial during periods of change and acquisition. Building relationships and nurturing brands is as important as immediate results. Are you curious to know how ruthless prioritisation and patience might reshape your marketing strategy? Don't miss this episode! About Mark Larwood With two decades of B2B tech marketing experience, Mark has worked with both global giants and innovative start-ups, including Atos, O2, Philips, and Telefónica. Currently, Mark serves as Marketing Director for CloudClevr, a next-generation Managed Services Provider formed from the merger of four leading communications and IT businesses. An advocate for Account-Based Marketing (ABM) strategies, Mark excels in driving alignment between sales and marketing teams, and ensuring marketing effort leads to sustainable and profitable growth. His expertise lies in his deep understanding of the tech and marketing landscape to craft strategies and drive his team to deliver results. Mark’s leadership is characterised by a commitment to innovation, strategic vision, and a relentless focus on achieving business outcomes. Links Full show notes: Unicorny.co.uk Watch online: https://youtu.be/pz-OAgtWXuY LinkedIn: Mark Larwood | Dom Hawes Website: CloudClevr Sponsor: Selbey Anderson Other items referenced in this episode: Crazy frog Michael E. Porter What Is A KPI? Definition & Examples - Forbes…

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