Chris Atlas: Part 2 - Crafting Iconic Music Brands

Unglossy: Decoding Brand in Culture

Ever wonder how marketing magic happens in the music industry? Join us as we sit down for Part 2 of our conversation with the legendary Chris Atlas, the mastermind behind iconic campaigns like Kanye West's "Through the Wire" and Boost Mobile's Rock Corps. Discover the secrets to his innovative strategies, the vibrant atmosphere at Cornerstone, and unforgettable moments like Mickey Factz first encounter with Lupe Fiasco. Chris offers a treasure trove of behind-the-scenes stories and insights, culminating in his influential role at Def Jam. This conversation is a must-listen for anyone curious about the alchemy of brand and culture in hip hop.
Additionally, we dive into the legacy and future of Fat Beats. Hear about Chris' vision to grow its influence in the digital age while staying true to its vinyl roots. From celebrating its 30th anniversary to exploring strategic pop-ups that capture the essence of the original Fat Beats store, we're excited to share a glimpse into the future. Plus, we highlight the importance of relationships in hip-hop and how these bonds led to Chris' work on the critically acclaimed new album with Pete Rock and Common. Tune in for an episode brimming with industry insights and heartfelt stories.
"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/.

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1. Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:00:00)

2. [Ad] This Is Propaganda (00:12:24)

3. (Cont.) Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:13:03)