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Momofuku Goods with Moni Kupczak Ainslie
Manage episode 455944726 series 3574967
المحتوى المقدم من James Marks and Jennifer Yates, James Marks, and Jennifer Yates. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة James Marks and Jennifer Yates, James Marks, and Jennifer Yates أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales.
Why Momofuku?
Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.
Momofuku Goods: www.momofuku.com
Research included these sources
- Momofuku: www.momofuku.com/our-company/team
- Pitchbook: www.pitchbook.com/profiles/company/99225-01#overview
- Fast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company
- The Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurant
- Bon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explained
- The Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-chang
- Cup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/
- Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/
Other Sites mentioned
- Chili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscal
- The Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-show
- The Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-club
- Eat a Peach by David Chang: www.literatibookstore.com/book/9781524759230
- Major Domo Media: www.majordomo.com
Connect with Moni:
www.koopslie
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Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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