Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ricky and Dirk try to explain Blizzard's wildly successful on-line card game, Hearthstone, to Dave. We have a special guest on to help us explain the game. We then burn all ties to the guest very quickly. Bad idea? Hard to say. Dave mentions an arcade game he loved. Dirk reveals that he is, "For the wild!" Ricky edited out a LOT of conversations from this episode. Enjoy ... ?
Ricky and Dirk try to explain Blizzard's wildly successful on-line card game, Hearthstone, to Dave. We have a special guest on to help us explain the game. We then burn all ties to the guest very quickly. Bad idea? Hard to say. Dave mentions an arcade game he loved. Dirk reveals that he is, "For the wild!" Ricky edited out a LOT of conversations from this episode. Enjoy ... ?
Ricky and Dirk employ the help of their pal, Steve, to attempt the seemingly impossible task of explaining J.R.R. Tolkien's fantasy mythological-history of Middle Earth in The Silmarillion. Steve establishes his unshakable Dwarf fandom. Dirk tells Dave a bedtime story about revenge and bloodlust. Ricky is faced with his own mortality. Dave discovers that he has a lot in common with the lord of all Evil.…
Ricky and Dirk pull a sci-fi hat trick by forcing a sleepy Dave listen to them geek out about John Scalzi's Starship-Troopers-adjacent novel, Old Man's War. Ricky sings a Gregorian battle hymn. Dirk gives us all a lesson on the properties of time-space. Dave. Has. His. Mind. BLOWN. (And loves it.)
Ricky and Dirk try to paint a word picture for Dave of one of their favorite real-time strategy games of all time, Starcraft. Ricky admits some things about Jim Raynor that he probably wishes he could take back. Dirk goes online. Dave has some ground-breaking ideas concerning Zerg family trees, and also enjoys a delicious Marino's Cherry Italian Ice. BONUS: Listen for a special word from our first sponsor, 'Water Up Dawg', during the break!…
Ricky and Dirk try to explain the widely influential cult classic cyberpunk, sci-fi anime film Akira, to Dave. Ricky describes his dream jacket. Dirk screams the lead characters names over and over for an hour. Dave reveals he would like to be the leader of a very warm-hearted biker gang. Everyone struggles comically trying to pronounce Japanese words.…
Friend of the podcast, Steve, joins us as Dave takes over and tries to explain to Dirk and Ricky how to be a man. He uses the appropriate film, Rambo: First Blood, as a medium to get across such points as: Which directions should stabbing flow in? How much oil should you use when showing off ripped pecs? And how do you cook ravioli THE RIGHT WAY? This was probably a huge mistake.…
Ricky and Dirk do their best to start explaining Stephen King's sprawling western-fantasy-scifi-horror-adventure series, The Dark Tower, to Dave. He admits that it's the first story he could possibly get into (if he could read). Dirk manages to talk about The Wheel of Time. Ricky mindlessly brings back the controversial game, 'Dave Talks'. Dave gets REALLY DEEP about THE WORLD.…
Ricky and Dirk try to explain the ambitious science fiction space opera of Battlestar Galactica (2004-2009) to Dave. Full disclosure - we basically spoil the ENTIRETY of the show's plot in this episode. So, uh, spoiler alert. Ricky shits all over the charming robot film 'Chappie'. Dirk rips open some glaring plot holes. Dave questions his own sexuality.…
Ricky and Dirk quickly realize they've made a huge mistake in trying to describe Robert Jordan's sprawling high fantasy epic novel series, The Wheel of Time, to Dave. The boys reveal the origin story for this topic as well as the podcast. Dirk plays coy about his feelings for his favourite character and their clothing choices. Ricky investigates Robert Jordan's murky past. Dave tells us the first thing he would say to a dog if he could speak to them. It's not exactly mind-blowing.…
Ricky and Dirk try to explain the globally popular Role-playing game franchise, Final Fantasy, to Dave. Ricky repeatedly mistakenly refers to the episode as "episode two". Dirk sings some jingles for our segments. Dave describes his very own 'Final Fantasy'. It's easily the most haunting thing Ricky and Dirk have had to sit through so far.…
Ricky and Dirk try to explain Blizzard's wildly successful on-line card game, Hearthstone, to Dave. We have a special guest on to help us explain the game. We then burn all ties to the guest very quickly. Bad idea? Hard to say. Dave mentions an arcade game he loved. Dirk reveals that he is, "For the wild!" Ricky edited out a LOT of conversations from this episode. Enjoy ... ?…
Ricky and Dirk talk to Dave about MMORPG's and Ernest Cline's book, Ready Player One. Dave dreams up his very own virtual world. It involves water slides and hot dogs. Yes, I wrote that right. Unfortunately. Ricky admits to being MMORPG famous. Dirk explains PvP. The boys talk WAY too much about hot dogs.…
The boys first crack at making a podcast! Ricky and Dirk try to explain the science-fiction epic, Dune, to Dave. Dave asks a lot of questions about curry. Dirk wants to try chicken tikka melange. Ricky makes a Kevin Bacon reference.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.