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المحتوى المقدم من Tuscaloosa First Assembly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tuscaloosa First Assembly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
"First Things First" Pastor Charles Lenn November 17, 2024
Manage episode 451365749 series 1241806
المحتوى المقدم من Tuscaloosa First Assembly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tuscaloosa First Assembly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"First Things First" Pastor Charles Lenn November 17, 2024 by Tuscaloosa First Assembly
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393 حلقات
Manage episode 451365749 series 1241806
المحتوى المقدم من Tuscaloosa First Assembly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tuscaloosa First Assembly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"First Things First" Pastor Charles Lenn November 17, 2024 by Tuscaloosa First Assembly
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393 حلقات
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1 Faith Part 2 "Beyond Sight" Pastor Brad Gaillard February 16, 2025 28:47
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Faith Part 2 "Beyond Sight" Pastor Brad Gaillard February 16, 2025 by Tuscaloosa First Assembly
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1 "Faith Part 1 - I Believe But..." Pastor Brad Gaillard February 9, 2025 27:04
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"Faith Part 1 - I Believe But..." Pastor Brad Gaillard February 9, 2025 by Tuscaloosa First Assembly
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1 "A Vision For The Church" Pastor Brad Gaillard February 2, 2025 29:39
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"A Vision For The Church" Pastor Brad Gaillard February 2, 2025 by Tuscaloosa First Assembly
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1 "Servant Leadership" Nehemiah 7 Pastor Brad Gaillard January 19, 2025 35:36
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"Servant Leadership" Nehemiah 7 Pastor Brad Gaillard January 19, 2025 by Tuscaloosa First Assembly
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1 "Fearless Focus" Pastor Brad Gaillard January 12, 2025 34:22
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"Fearless Focus" Pastor Brad Gaillard January 12, 2025 by Tuscaloosa First Assembly
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1 "Rebuilding The Walls Of Justice" Pastor Brad Gaillard January 5, 2024 34:42
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"Rebuilding The Walls Of Justice" Pastor Brad Gaillard January 5, 2024 by Tuscaloosa First Assembly
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1 "The Cost Of Courageous Leadership" Pastor Brad Gaillard December 29,2024 32:02
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"The Cost Of Courageous Leadership" Pastor Brad Gaillard December 29,2024 by Tuscaloosa First Assembly
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1 "Always And Forever Love" Luke 1 Will Einhorn 12:22:24 30:25
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"Always And Forever Love" Luke 1 Will Einhorn 12:22:24 by Tuscaloosa First Assembly
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1 "From Burden To Action" Nehemiah 2 Sermon Pastor Brad Gaillard 12:15:24 30:16
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"From Burden To Action" Nehemiah 2 Sermon Pastor Brad Gaillard 12:15:24 by Tuscaloosa First Assembly
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1 "A Burden To Lead And A Heart To Hear" Nehemiah 1 Sermon Pastor Brad Gaillard 12:08:24 30:57
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"A Burden To Lead And A Heart To Hear" Nehemiah 1 Sermon Pastor Brad Gaillard 12:08:24 by Tuscaloosa First Assembly
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1 "The Journey" Pastor Charles Lenn December 1, 2024.WAV 43:26
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"The Journey" Pastor Charles Lenn December 1, 2024.WAV by Tuscaloosa First Assembly
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1 "Two Roads, Two Destinies" Pastor Charles Lenn November 24,2024 36:31
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"Two Roads, Two Destinies" Pastor Charles Lenn November 24,2024 by Tuscaloosa First Assembly
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1 "First Things First" Pastor Charles Lenn November 17, 2024 38:47
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"First Things First" Pastor Charles Lenn November 17, 2024 by Tuscaloosa First Assembly
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1 "The God of the Second Chance" Missionary Kerby Rials November 10, 2024 31:58
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"The God of the Second Chance" Missionary Kerby Rials November 10, 2024 by Tuscaloosa First Assembly
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1 "Light And Darkness" Pastor Charles Lenn November 3, 2024.WAV 54:47
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"Light And Darkness" Pastor Charles Lenn November 3, 2024.WAV by Tuscaloosa First Assembly
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.