))
Ambassador marketing in employer branding
Manage episode 336412104 series 3143655
المحتوى المقدم من Marketingi Instituut. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Marketingi Instituut أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Sel korral oli saatekülaliseks Patrick Depauw, kes esindab ettevõtet Social Seeder, mis aitab tänasel päeval rohkem kui 250 ettevõtet nende tööandja brändiga. Nad on loonud selleks platvormi, mis pakub väärtuslikku sisendit selleks, et muuta enda töötajad ideaalseteks brändisaadikuteks. Palusimegi Patrickul pisut enne konverentsi rääkida brändisaadikute olulisusest, sellest kuidas organisatsioonid neid ära saavad kasutada, millised on kõige tavalisem kohad, kus tehakse vigu ja palju muud.
Saadet juhib Anu-Mall Naarits ja see on inglise keeles.
_______
Patrick Depauw represents Social Seeder platform, that many organisations use for ambassador marketing in employer branding. To know more about ambassador marketing and how it's connected to employer branding we asked him a couple of questions:
· What is ambassador marketing?
· Why is ambassador marketing important?
· What is the difference between ambassador marketing and influencer marketing?
· What is difference between ambassador marketing and social selling?
· How do organisations use ambassador marketing?
· What are the main risks with ambassador marketing? How to overcome those?
· What are the key success criteria for ambassador marketing?
Show is in English!
84 حلقات
مشاركة
