Those promising adverts

Turn the Page

It’s seventy years since the first TV advert was broadcast in the UK. In the years since billions of pounds have been spent by advertisers with ever more imaginative ways of grabbing our attention and persuading us that our lives will be diminished without their product. Sadly, the truth is that most ads overpromise and underdeliver. In the 1970’s ladies swooned at the ad depicting James Bond delivering a box of Cadbury’s Milk Tray, only to be jolted back into reality by the price tag from the local corner shop. Not to mention the guys imagining the fantasy adventure brought on with one spray of Lynx deodorant.

Some contrast then with the promotion surrounding the greatest offer ever made. The offer of Jesus to give us life in all its fulness now and for eternity. According to the Bible Jesus ‘had nothing in his appearance that we should desire him’ – surely the very opposite of a successful advertising strategy? But Jesus didn’t need a fancy ad campaign when he simply delivered what he promised, and what he promised was out of this world.

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