[127] The MSP Business Benefits of Having a Niche and a Stand-Out Website

TubbTalk: The Podcast for Managed Service Providers

In this episode, Stephen McCormick talks to Jack Peploe of Veterinary IT Services, who won the MSP Website of the Year Award at the SuperOps MSP awards. Jack is a veterinary IT expert and ertified Ethical Hacker, who has worked alongside the veterinary sector since he set up his first business at age 16.

He has made it his mission to help veterinary practices across the UK to utilise their technology so that they can function in a secure, professional and efficient manner, leaving vets to focus on patient care.

Stephen asks Jack how he got into the IT industry and why he decided to niche his business. They discuss the SuperOps competition – the entry process, what the win means to his company and what Jack attributes his success to.

Stephen asks Jack for his thoughts on the most common mistakes MSPs make with their websites and his advice for MSPs just starting out. They also talk about the best and worst parts of running an MSP business, Jack’s influences and where he thinks the industry is going next.

Mentioned in This Episode

• Marcus Sheridan: They Ask, You Answer
• ChatGPT
• Paul Green
• IT Veterinary Services

Mentioned in this episode:

Get MSP Insights every Tuesday

Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.