[178] How to Become a Key Person of Influence

TubbTalk: The Podcast for Managed Service Providers

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship.

He’s the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities, and scale. He’s helped thousands of business owners and thought leaders position themselves as industry influencers.

Richard interviewed Daniel at IT Nation Connect Europe and asked him to share his experiences and also explain what he does. Daniel talked though how MSPs can become oversubscribed and how to become a key person of influence.

He and Richard talked about the importance of working on your business rather than in it, how to craft your 60 second pitch and where MSPs should focus their efforts to see the biggest returns.

Daniel discusses how to use vendor relationships to become a key person of influence and explains the difference between being an expert and being an authority – and why it matters.

Richard asks Daniel to explain why having a personal brand doesn’t mean your business is over-reliant on you being present, how to be a successful key person of influence as a service-based business and how to stand out in a sea of AI content.

Daniel shares a common myth about personal branding that MSPs should stop believing, the best investment you can make for that personal brand, and why you should be part of a mastermind. He also reveals the people and books who’ve inspired him.

Mentioned in This Episode

• MSP community event: IT Nation Connect
• Book: Daniel Priestley: Key Person of Influence
• Book: Daniel Priestley: Oversubscribed
• Book: Daniel Priestley: Entrepreneur Revolution
• Pocast: Diary of a CEO
• Podcast: The Joe Rogan Experience
• IT management software: ConnectWise
• Marketing conference: Atomicon
• Business conference: Start Up Week
• Book: Francis Rodino: Leads Machine
• Book: Peter Thiel: Zero to One
• Book: Ray Dalio: Principles
• Book: Brent Schlender: Becoming Steve Jobs
• Book: Andre Agassi: Open (autobiography)
• Podcast: Peter Kujawa of ConnectWise
• MSP conference: IT Nation Evolve
• IT Nation Community Director, EMEA: Dan Scott
• Entrepreneur: Stephen Bartlett
• Author and podcast host: Jay Shetty