Truth Revealed: Beyond the Slides - Making Research Memorable

Truth Revealed

In this episode of Truth Revealed, we interview Mayra Munguia, Insight Manager at BT Group and winner of the AURA Award for Best Client-side Impact. Myra shares her journey in customer experience insights and how she's transformed the way research influences business decisions at BT.

What's Revealed:

• The Art of Stakeholder Management: Learn how Myra built strong relationships with senior stakeholders by moving beyond traditional slide presentations to meaningful conversations.
• Making Research Memorable: Discover how she turned complex customer experience data into memorable stories that drive action.
• The Switzerland Approach: Explore Myra's unique positioning as an unbiased insights professional, helping her gain trust across different business units.
• From Questions to Impact: Hear about her methodical approach to questionnaire design and how she ensures every question serves a purpose.
• Breaking Barriers: Get Myra's perspective on encouraging more women into client-side research roles and creating inclusive spaces in insights.

This episode offers valuable insights for anyone interested in stakeholder management, customer experience research, and creating business impact through insights, showcasing how research professionals can influence strategic business decisions.