130. Monetizing Your Brand as a Micro-Influencer: Natalie Barbu’s Tips for Success

Tropical Social Podcast | Social Media Management & Strategy

In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out.

We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do’s and don’ts of personal branding.

Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice.

Connect with Natalie:

• Instagram
• Youtube
• Rella - Get 30% off all plans using code: THETROPICALSOCIAL

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.

Thank you for being a part of The Tropical Social Community!

XO,

Shan