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المحتوى المقدم من Naully Nicolas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Naully Nicolas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Travelcast
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المحتوى المقدم من Naully Nicolas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Naully Nicolas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"Travelcast" is the podcast is for travel enthusiasts, bloggers, professionals, digital nomads who are seeking the latest insights, personal development resources, and actionable tips in the industry. The episodes will be released every two weeks in both French and in English. The mission of each show is to interview people who will share their personal insights on travel, personal stories, expertise insights, and actionable steps that you can immediately apply in your own career or brand.
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40 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2134989
المحتوى المقدم من Naully Nicolas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Naully Nicolas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"Travelcast" is the podcast is for travel enthusiasts, bloggers, professionals, digital nomads who are seeking the latest insights, personal development resources, and actionable tips in the industry. The episodes will be released every two weeks in both French and in English. The mission of each show is to interview people who will share their personal insights on travel, personal stories, expertise insights, and actionable steps that you can immediately apply in your own career or brand.
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40 حلقات
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1 [Startupertalks] Mikhail Krymov - Founder and CEO of Sleepbox 29:26
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1 [Traveltrends] Is there a more sustainable way to travel? with Alexandra Pastollnigg 23:21
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1 [Traveltrends] Personal branding workshop; how to start vlogging 28:05
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Over the last four years, travel content has grown steadily. Travelers share their stories on social media, continuously producing high-quality videos, images, and diaries. Engaging with travel influencers has become an important way for companies within the travel industry to create brand awareness and for tourist boards to promote new destinations. 48 percent of users have chosen Instagram to discover new travel destinations, while 52 percent have been motivated by their friends ' Facebook posts to book new travel. Nonetheless, video is the current and future of content marketing, and this is further illustrated in the chart below: by 2020, marketers are expected to spend up to $28 billion on digital marketing strategies. Nowadays, "amateurs" do not necessarily mean blurred pictures or shaky clips. Travel vloggers are talented and professional video makers who use the most sophisticated equipment expertly. The Travel channel has its own style, some YouTubers prefer long-distance and international travel, and some explain the hustle and bustle of living in the largest cities in the world. Some of them are focused on experiencing new cuisines and local cultures, and some share their major and sometimes dangerous adventures in the most evocative destinations. In this #travelcast series, you'll learn from Sabrina Meyers , an accomplished blogger, how to use video for your hotel, destination and/or your personal brand. How do you start with a video, and how do you plan for your first video? How do you add a clip to your strategy? And why is video so important today, particularly for our industry? Sabrina will share her journey with us, including best practices, tools, and tips.…
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1 [Traveltrends] Creating Digital Experiences & Location Based Content with Gordon Ryan 30:18
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When it comes to travel, the timetables are constantly changing, and people are in constant motion. Location-based services, triggered by real-time local users, will play a key role in shaping the next generation of travel technology. There are two types of use cases according to Gartner for location-based services: static and dynamic. In the case of static use, all relevant information is collected beforehand, while in case of dynamic use, data is collected in real-time. Each of them presents interesting opportunities for an evolving mobile travel experience. Dynamic use cases require more robust technical capabilities, such as real-time analysis and spatial processing, so that they do not necessarily make sense in every context. They do, however, create incredibly interesting opportunities, which we are likely to see broadly implemented in the coming year. By means of geofencing and the use of beacons (devices that track activity more specifically than a wide GPS location), travel companies already have the ability to know exactly where their customers are. This is important information because it gives businesses the opportunity to react. Imagine arriving at the airport and immediately being notified that your gate has changed, or offering a quick security line purchase pass if you're running late. Hotels can deliver customized restaurant recommendations depending on the location of the client. Apps that give directions within the airport or train station, make recommendations for connecting transportation or warn users if they are heading in the wrong direction. They could also help businesses to know whether there is a persistent area of customer confusion or a potential issue (such as an overbooked flight). In this #Travelcast, I had the opportunity to interview Gordon Ryan (Managing Director of Expology). We spoke on the subject: Creating Digital Experiences & Location Based Content. He is an exhibition Designer with over 12 years of experience in Design and Production Management of events and exhibitions and Museums. Gordon's earlier years were spent teaching furniture making, and working as a design consultant for contemporary artists in Ireland. He was Designer/Production Manager for Dublin Contemporary 2011 (Irelands' largest ever contemporary art exhibition) as well as Exhibition Designer for TurnerPrize in 2013. At Expology, he works on a strategic level with clients to establish a good connection between projected objectives, and exhibition or experience deliverables - establishing robust design briefs, and effective conceptual response by safeguarding good team and client creative cooperation.…
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1 [Traveltrends] Creating a Chatbot Strategy, for China and Beyond with David Curran 16:37
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Chatbots, chatbots all over the place... every travel web site wants to have a chatbot these days, so it seems; similarly, there is a difference between simply having a chatbot and deploying a chatbot in such a way as to achieve higher levels of customer engagement and, indeed, better business outcomes. In this #Travelcast, I had the opportunity to interview David Curran. He is a Machine Learning Engineer responsible for making natural language processing applications for OpenJaw technologies. He has made chatbot systems for the Mercedes, Orange Bank France, Travelsky, the Dubai Government, la Caixa, Crédit Mutuel, and others. He is currently leading a team creating a classification system for Chinese.…
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1 [Traveltrends] The fear of implementing technology in the hospitality sector with Barry Clemens 25:26
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Customer experience is everything in the hospitality field. Ensuring that guests are pleased is crucial to the success of a market that is increasingly competitive and where poor customer reviews can be disastrous for a brand. Technology is a key component of helping hotels provide the best guest experience, from the moment the reservation is made to the moment the guest checks. Everything in between — from the ease of connecting to the hotel's guest network to the temperature of the guest room when entering for the first time, or even the speed of delivery of a room service order— has the potential to be enhanced by the right technology. In this #Travelcast, I had the opportunity to interview Barry Clemens . He is a through and through business professional with extensive experience in the Hospitality & Tourism trade. Recently made major inroads in the tech startup industry in the hospitality industry and consistently met aggressive targets set and has been a speaker at various conferences relating to digitalization and sustainable tourism. We spoke on the subject: The fear of implementing technology in the hospitality sector. Moreover, both large and small hotel brands recognize the impact that digital transformation can have on helping to increase guest satisfaction and guest loyalty. In fact, many companies reported that their top tactical tech objective in 2018 was to improve digital customer engagement and guest loyalty.2 Now that hotels are moving into the second phase of their digital transformation efforts, many are expanding their initiatives to further improve the guest experience and create even more opportunities.…
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1 [Traveltrends] Music is the new gastronomy with Julia Jones 25:08
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According to Julián Guerrero Orozco , Vice-President of Tourism, PROCOLOMBIA : “ Music is one of the greatest motivations for tourism. Whether live or recorded, experiencing the music of the world is celebrating its rich diversity and talent, promoting intercultural dialogue and encouraging exchange. ” Music is one of the biggest motivations for tourism. Whether live or recorded, experiencing the music of the world’s cultures is celebrating their rich diversity and talent, as well as promoting intercultural dialogue and exchange. Music has the power to connect the physical journey with the intellectual and emotional experience of travelers to make their trips meaningful, memorable and transformative. A music and tourism partnership also holds investment and innovation opportunities, and potential for decent employment. In this #Travelcast , I had the opportunity to interview Dr Julia Jones , CEO of Found in Music . We spoke on the subject: Is music the new gastronomy? UNWTO is co-author together with Colombia and Sound Diplomacy of a forthcoming white paper that explores and celebrates the links between music and tourism. Its purpose is to identify areas for discussion, raise questions and suggest possible ways for developing musical tourism products and using music to its full potential to promote destinations, brands and companies.…
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1 [Traveltrends] Marketing in China: In the Red Zone with Rossella Pfundt 25:32
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As their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry. The Chinese digital market has the highest amount of internet users in the world, making it an attractive market for any brand to enter. We help brands who are seeking to grow within the Chinese market harvest its full potential through a holistic approach and thorough planning, as Chinese audiences are different not only demographically, but also the way they think compared to western customers. In this last #travelcast episode, I had the pleasure of interviewing Rossella Pfundt, a consultant and expert for the Chinese market. China is the world’s largest outbound travel market when measured by trips and expenditures. As of 2015, Chinese tourists took 4 billion domestic tourism journeys and 117 million outbound trips; outbound trips are expected to reach 160 million by 2020. In 2017, Chinese outbound tourists took approximately 131 million trips.3 More than 70 percent of Chinese tourists travel with family and friends, and they exhibit the highest international spending per trip among global travelers. In addition, Chinese outbound tourism market expenditures are expected to grow by a compound annual growth rate (CAGR) of 5.4 percent, reaching more than $315 billion a year in 2020 The number of outbound trips from China more than doubled from 2010 to 2015, growing at a CAGR of 15 percent.…
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1 Traveltrends - Audio in destination marketing with Henry Barchet 28:01
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The tourism industry still hasn’t discovered that #Itunes , #Spotify , #Soundcloud , TuneIn, Blubrry and Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it? With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. In my last #travelcast episode, I had the pleasure of interviewing Henry Barchet. In this episode, we spoke: Audio in destination marketing : how to reach people through their ears?…
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1 [ Traveltrends] How to Monetize Your Influence in 2019 on Instagram with Kamelia Britton 22:13
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With over 1 BILLION monthly users and growing, Instagram is the place to be in 2019. Thousands of brands are searching for influencers of all sizes to help spread the word about new products and experiences. Learn how you can monetize your passions while helping brands gain awareness. In this episode, I interviewed Kamelia Britton , who is is a full-time travel influencer who has created content for major brands such as Expedia Group , The Fairmont, Intercontinental, Kandima Maldives, Google, Facebook, Coca-Cola, and many more. We answered those questions: How to create a personal brand and define your niche How to make your bio work for you to attract more followers & potential partnerships How to focus on the right content How to grow a loyal and engaged audience How to set yourself up for success with brands and what NOT to do How to monetize your influence and what to charge Links Website: hackerette.com/ On Instagram: www.instagram.com/thehackerette/ Courses: travelhacksacademy.thinkific.com/courses/…or-fares Instagram consulting packages: hackerette.com/instagram-coaching/…
Un grand remerciement à Laurène Philippot pour sa dernière interview pour la rubrique #mynomadlife dans le podcast #Travelcast . Si vous ne la connaissez pas encore, Laurène, c’est la voyageuse aux deux blogs qu’on ne présente plus : Mon week-end en Alsace et Carnet d’escapades. Ce dernier a remporté un Golden Blog Award en 2012 et a été cité par le Figaro comme l’un des 5 blogs voyages à suivre. Site web pro: www.web-escapades.fr Blogs: - www.carnetdescapades.com - www.mon-week-end-en-alsace.com Facebook: www.facebook.com/carnetdescapades www.facebook.com/monweekendenalsace Twitter @ carnetdescapade Instagram @ carnetdescapade #digitalnomade #podcastportrait #nomadenumérique #parcoursdevie #travelblogger #bloggeusedevoyage #voyage #blogging #tourisme #podcasting…
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1 [Traveltrends] Remodeling the world with Blockchain with Michael Noel 29:59
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Over the past few years, the appearance of blockchain has caused fervor across a plethora of interest due to its potential to drastically transform the way we store and use data and other information sources. This technology promises to improve transparency and security in transactions, leading the tourism industry to start to experiment with it. In this #travelcast episode, I had the pleasure of interviewing Michael Noel , Co-Founder and CEO Blockchain Consultants and we spoke on: Remodeling the world with #blockchain In a not-so-distant future, people might be able to bypass the process of booking through third-party websites or just go to an airport without the need to stand in endless queues. The introduction of blockchain in tourism has the potential to help both travelers and companies within the ecosystem. Hotels, airlines, car rental, tours, pricing, and many other operations have an opportunity to evolve. Through a more intelligent and secure orchestration of data across companies, as well as the ability for customers to set their own preferences and manage their choices in a transparent ecosystem, the industry can improve tremendously. While the opportunities are endless, they can be grouped into three main areas: simpler transaction management, better security processes, and improved loyalty schemes. Links Linkedin: https://www.linkedin.com/in/michaelnoel/ Company website: https://blockchainconsultants.io/ Blog: http://blockchainweekly.io/ Personal Website: http://www.bizbuildermike.com/ #podcast #traveltech #branding #digitaltransformation #business #cryptocurrency #bitcoin #fintech #digitalassets #cryptocurrencies #blockchain #emergingtechnologies #blockchainweekly #traveltech…
Il est connu comme un de plus connu évangélisateur des dans le domaine du digitale en Suisse romande. D'ailleurs, La RTS et le CICR lui doivent la réussite de leur virage digitale. On a discuté sur plusieurs sujets en particulier qu'est-ce qu'il l'a poussé vers un mode de vie de semi-nomade entre la Suisse et le Vietnam. Ou encore comment son choix de carrière at-il affecté sa vision du monde. Liens web Twitter Linkedin thinktankhubgeneva foraus.ch lacantinedu56.com…
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1 [ Traveltrends] What Makes A Great Human Brand Online? with Mark Schaefer 28:27
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Not a good brand. Not a successful brand… a great human brand? The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to success is delivering ultra-precisely targeted content, leveraging personalized retargeting combined with AI and deep learning. A single customer looking to book a trip can visits hundreds of travel pages each day. The search often takes weeks before the final purchase is made. In this episode, I had the great opportunity to receive Mark Schaefer , who is a prolific marketing author.Not only we talked about his new book “ Marketing Rebellion ” but also on What Makes A Great Human Brand Online? Mark Schaefer is an internationally-acclaimed keynote speaker, strategy consultant, author, and college educator. Always thinking one step ahead of marketing trends, he works with some of the biggest brands on the planet to present memorable and entertaining keynote programs and workshops. A brand is more than a marketing tool; it’s the way the world perceives your company. More than just using it to sell things, the most successful brands create a powerful and defined identity for their companies. The goal is not just to be recognizable, but to be so closely identified with your company’s defining characteristic that you become known for it. More importantly, your objective in crafting an identity is to define what sets you apart from competitors.…
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1 [Traveltrends] How to Create a Meaningful Brand Experience? with Hugh Allspaugh 16:00
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What is a brand identity? Is it your logo? Your color palette? It’s all that—and more. Your brand identity is the “face” that interacts with the entire world. Whatever you create should accurately communicate who you are. However, one common misconception is that a brand identity is exclusively informed by what your brand wants to present. This isn’t entirely true. It’s also informed by what your brand’s customers want to engage with, or are accustomed to interacting with. If your identity doesn’t resonate with them, it won’t be effective. In this episode, I had the pleasure of interviewing Hugh Allspaugh Associate Partner, Strategy at VSA Partners. With 30 years of branding and integrated marketing experience, Hugh Allspaugh’s client list covers a range of global B2B and B2C brands including American Express, BP Fuels, Cargill, Citi Cards, CME Group, Sappi North America, and SC Johnson. His approach to strategy is guided by two core beliefs: Simplify complexity, but not overly so; and, without data, it’s just an opinion. If you want your brand to succeed and thrive in the future, you need to build a brand identity that accurately conveys your essence and is flexible enough to evolve with you. But that doesn’t happen overnight. It requires deep thinking, a team with strong communication and design skills, and an intimate understanding of your brand. But it can be done well, with excellent results—as long as you have the right guidance. Luckily, you don’t have to go it alone.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.