Hotel Marketing Matrix

Travel Market Life

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The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 10 أيام18:09

التشغيل لاحقا

قوائم

إعجاب

احب

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 38:27

MP3•منزل الحلقة

How can hotels stay ahead in a rapidly evolving marketplace and effectively navigate the complexities of modern marketing? In this episode of Travel Market Life, we explore the key trends and challenges currently shaping the hospitality industry, with insights from experts at the Independent Hotel Show 2024.

We discuss the vital role of data, personalisation, and branding in hotel marketing, with:

Allard Alfrink from Cendyn,
David Ohandjanian from Up Hotel Agency
Catt Mcleod of Elegant Hotel Collection
Chris Bowling of BWH Hotels
Kalpdrum Raval from the Strand Palace

As we explore the regulatory shifts impacting digital marketing and third-party cookie changes, our experts share strategies for leveraging first-party data and performance marketing to drive customer engagement and maximise revenue. We also reflect on the growing importance of branding and loyalty, particularly in encouraging direct bookings over OTA reliance.

With insights and actionable advice hoteliers looking to adapt their marketing strategies, offering tools to boost visibility, personalise experiences, and stay ahead of industry trends.

Travel Market Life is produced by Urban Podcasts.

223 حلقات

#MBA #Business #Tourism #Aviation #Travel Agents #Tech #Tech in Travel Market Life - Ryan Haynes #Travel #Industries #Hospitality

Hotel Marketing Matrix

Travel Market Life

published منذ عام واحد

MP3•منزل الحلقة

We discuss the vital role of data, personalisation, and branding in hotel marketing, with:

Allard Alfrink from Cendyn,
David Ohandjanian from Up Hotel Agency
Catt Mcleod of Elegant Hotel Collection
Chris Bowling of BWH Hotels
Kalpdrum Raval from the Strand Palace

With insights and actionable advice hoteliers looking to adapt their marketing strategies, offering tools to boost visibility, personalise experiences, and stay ahead of industry trends.

Travel Market Life is produced by Urban Podcasts.

223 حلقات

#MBA #Business #Tourism #Aviation #Travel Agents #Tech #Tech in Travel Market Life - Ryan Haynes #Travel #Industries #Hospitality

كل الحلقات

1
Travel Hacks 28:41

منذ 5 أيام28:41

28:41

Ready to unlock the secrets of affordable travel and get the most out of your next trip? In this episode, we’re sharing the ultimate travel hacks and strategies that’ll save you both money and headaches. Host Ryan Haynes is joined by regulars James Clark, Claire Steiner, and Will Plummer, along with expert Katie McClure from Jack’s Flight Club. Together, they’ll reveal how to snag unbeatable deals, make the most of loyalty points, and uncover hidden gems that’ll transform the way you travel. Whether you’re planning a business trip, a dream vacation, or just want to level up your travel game, our practical tips will give you a fresh perspective on how to book your next journey like a pro. Travel Market Life is produced by Urban Podcasts .…

1
IHTF Preview 19:40

منذ 11 يومًا19:40

19:40

In this episode of Travel Market Life, we’re previewing the 22nd International Hotel Technology Forum, landing in Algarve, Portugal, March 18th-20th, 2025. It’s your taster of what’s ahead—hotel pros and tech pioneers exploring digital tools to shake up operations and guest experiences. I’ll be hosting Stream B, from that first click to slick in-room tech. We’ve got Tiago Alves from Belmond teasing their PMS and POS digital revamp, and Magdalena Osmola from Villamora World blending neuroscience, AI, and a virtual marina concept. It’s a sneak peek at how tech and human connection will redefine travel at the forum! Travel Market Life is produced by Urban Podcasts .…

1
Hotelier's Voice: Alessandra Leoni - Evolving with Tech 14:04

منذ 19 يومًا14:04

14:04

How is technology shaping the future of hospitality, and what does it mean for hotel businesses in a rapidly evolving digital world? In this Hoteliers’ Voice episode, Alessandra Leoni, an industry expert with over 25 years of experience, shares insights on how hotels are adopting new technologies and staying competitive. Alessandra discusses her career journey from reception manager to leading commercial and IT departments in hotels, including Resident Hotels. She shares how technology has become essential to both guest experience and hotel operations, and how the workforce has adapted to digital changes. We also explore emerging tech like AI, mobile check-ins, and guest communication tools like WhatsApp, which are enhancing the guest experience and streamlining hotel operations. She offers advice on what hoteliers should consider when choosing tech solutions, emphasising scalability, flexibility, and integration to future-proof their businesses. Travel Market Life is produced by Urban Podcasts .…

1
Travel Finances & Business Risks 26:34

منذ عام واحد26:34

26:34

In this episode, we discuss how travel businesses can tackle financial challenges from new regulations, rising costs, and global economic shifts. I’m joined by experts Martin Alcock, Claire Steiner, James Clark, and Will Plummer to explore key issues shaping the future of the travel industry, including changes to national insurance and the upcoming budget. We cover pressures on business owners, such as higher costs for national insurance, business rates, and wages, while managing recruitment and employee needs. We also discus cash flow management in uncertain times and how businesses can stay adaptable. Martin shares his insights on upcoming regulatory changes and how to prepare for them. Plus, we explore the impact of mergers and acquisitions in the travel sector and the opportunities they may bring. Whether you’re a small business or part of a larger company, this episode offers valuable financial insights to help you position your business for success in 2025. Travel Market Life is produced by Urban Podcasts .…

1
AI in Short Term Rental 21:09

منذ عام واحد21:09

21:09

How can AI transform the way short-term rental businesses manage operations and engage with guests? In this episode, we explore how artificial intelligence is revolutionising the short-term rental industry with insights from Vered Raviv-Schwarz, President and COO at Gesty, and Ben Duncan, Commercial Director at Host & Stay. We dive into how AI-powered tools are making a huge impact on guest communications, pricing strategies, and operations. From dynamic pricing to automating responses to guest queries, AI is streamlining processes, improving efficiency, and helping businesses optimise revenue. Ben shares his experience with AI in managing over 1,300 properties, explaining how AI is used for review management, guest messaging, and identifying revenue opportunities that were once missed. We also explore the growing importance of AI in helping short-term rental businesses scale while saving time and reducing manual labour. Vered shares the broader adoption of AI tools across the industry and how they’ve become crucial for managing the increased demands of guests and staying competitive in the market. Travel Market Life is produced by Urban Podcasts .…

1
AI in Guest Communications 15:53

منذ عام واحد15:53

15:53

How can AI transform guest communication and streamline hotel operations? In this episode, we explore how AI is revolutionising the hospitality industry with Michiel de Vor, co-founder of Runnr.ai, and Maurits Bots, IT manager at WestCord Hotels. We discuss how AI-powered tools are improving guest interactions, reducing staff workload, and enhancing guest satisfaction. From engaging with guests on WhatsApp to offering multilingual support, AI helps hotels respond more quickly and efficiently, while also boosting upsell opportunities and operational effectiveness. Michiel and Maurits share their experiences of using AI in hotels, highlighting key benefits such as increased revenue, fewer mistakes, and improved customer experiences. They also discuss the future of AI in hospitality, explaining how it’s moving beyond simple tasks like answering FAQs to managing hotel systems, including housekeeping and bookings. As AI continues to mature, it promises to be a game-changer in hospitality, empowering hotel teams to focus on high-value guest experiences while AI takes care of repetitive tasks. Travel Market Life is produced by Urban Podcasts .…

1
Mastering Video Marketing: Trends for Hotels in 2025 6:38

منذ عام واحد6:38

6:38

How is the hospitality industry adapting to the changing world of social media and digital marketing? Andy Whiteside, Director of Digital Communications at 80 Days, shares insights on TikTok’s growing influence among luxury hotels and the importance of YouTube Shorts. TikTok is no longer just for younger audiences - it’s now a key search engine for travellers looking for specific hotel experiences. Andy offers practical advice for managing social media in-house and investing in training to help your team build a strong online presence. Whether you’re a small hotel or a luxury brand, this episode highlights the key trends you can’t afford to miss. Travel Market Life is produced by Urban Podcasts .…

1
HOSPACE: LIVE 16:25

منذ عام واحد16:25

16:25

How is the hospitality industry evolving with new technologies and shifting consumer expectations? In this episode, we’re at HOSPACE 2024, where industry leaders gather to discuss the latest trends in hospitality, technology, and sustainability. I’m joined by key figures like Jane Pendlebury, CEO of HOSPA, and other industry professionals including Alessandra Leoni from Resident Hotels, Robert Alley from BWH Hotels and Gemma Elizabeth Conway from Cotswolds Cottages and Gems who share their insights and experiences We dive into how AI is transforming hotel operations and the growing need for electric vehicle (EV) infrastructure in hotels. We discuss the challenges of embracing new technologies, the importance of staying optimistic about industry growth, and how smaller businesses can remain competitive. We also hear how hoteliers can make the most of events like HOSPACE, emphasising the value of being in the right networks and aligning with industry trends. WATCH: Travel Market LIVE at HOSPACE on our LinkedIn Live . Travel Market Life is produced by Urban Podcasts .…

1
Social Media Trends 2025: Tapping Into Travel 31:27

منذ عام واحد31:27

31:27

In this episode, we explore about how social media trends are changing the game for the travel and hospitality industry, and how businesses can keep up. With our regular review panel James Clark, Claire Steiner, and Will Plummer in this episode we are joined by social media expert Anneka Roberts from Finn Partners. We dive into the role platforms like TikTok, LinkedIn, and Instagram play in shaping business strategies, customer engagement, commercial success and recruitment. We explore community building on Facebook, the challenges of B2B marketing, and how WhatsApp is becoming a go-to for high-engagement communication. Plus, we discuss how blogs and long-form content might be making a comeback as a way to create stronger connections with audiences and learn some of the latest algorithm changes affecting content visibility. Travel Market Life is produced by Urban Podcasts .…

1
Hotel Marketing Matrix 38:27

منذ عام واحد38:27

38:27

How can hotels stay ahead in a rapidly evolving marketplace and effectively navigate the complexities of modern marketing? In this episode of Travel Market Life , we explore the key trends and challenges currently shaping the hospitality industry, with insights from experts at the Independent Hotel Show 2024. We discuss the vital role of data, personalisation, and branding in hotel marketing, with: Allard Alfrink from Cendyn, David Ohandjanian from Up Hotel Agency Catt Mcleod of Elegant Hotel Collection Chris Bowling of BWH Hotels Kalpdrum Raval from the Strand Palace As we explore the regulatory shifts impacting digital marketing and third-party cookie changes, our experts share strategies for leveraging first-party data and performance marketing to drive customer engagement and maximise revenue. We also reflect on the growing importance of branding and loyalty, particularly in encouraging direct bookings over OTA reliance. With insights and actionable advice hoteliers looking to adapt their marketing strategies, offering tools to boost visibility, personalise experiences, and stay ahead of industry trends. Travel Market Life is produced by Urban Podcasts .…

1
Travel Trends for 2024 Into 2025 26:47

منذ عام واحد26:47

26:47

We look back on our crystal ball gazing from January and reflect on how the year has evolved for our predictions before then look at the trends that will shape 2025. With Ryan Haynes, James Clarke, Claire Steiner and Will Plummer. We explore AI’s lasting impact on staffing, pricing, and hospitality management, plus shifting consumer behaviours particularly a look at Will’s prediction on the rise of staycations. James reveals why he’s betting on multi-gen travel as a key trend for 2025, while Claire discusses the booming demand for wellness experiences. With economic uncertainty and new Labour regulations in the mix, we discuss how these challenges could reshape the industry. Plus, we each highlight a trend to watch in 2025, from all-inclusive packages to transparent pricing and small-ship cruising. Travel Market Life is produced by Urban Podcasts .…

1
Make Tech Work 28:50

منذ عام واحد28:50

28:50

In this episode of Travel Market Life, I bring together top hospitality experts to explore the crucial role of technology in modern hotel operations. We explore how guest expectations are shifting, with 40% of travellers now expecting seamless, contactless experiences. Yet, as a recent ResDiary report reveals, many hospitality venues are still behind the curve. Nick Pilbeam shares how Queensway Hotels navigates the crowded tech landscape with a strategic approach, balancing guest experience and brand needs. Niels Mekenkamp dives into the power of data, showing how centralised systems can transform guest information into personalised services that drive loyalty. Jo Cook addresses payment tech, highlighting secure, integrated solutions that smooth the guest journey while keeping compliance in check. Finally, Jenna Oakenfall explains the importance of ongoing staff training to maximise the impact of these tech tools. With an interactive Q&A with hoteliers to wrap things up, we share actionable insights on tech adoption, integration, and personalisation in hospitality. Travel Market Life is produced by Urban Podcasts .…

1
Profitability Practicalities: Make More For Your Hotel 31:44

منذ عام واحد31:44

31:44

Is the focus on average daily rate (ADR) helping or hurting hotel profitability? In this episode of Travel Market Life, we unpack the financial realities of today’s hotel industry, recorded live at the Independent Hotel Show 2024. How much financial leakage are hotels experiencing? Is a focus on ADR detrimental to overall profitability? In this episode of Travel Market Life, we unpack the financial realities of today’s hotel industry, look at financial performance throughout the business and how to improve revenue opportunities – including making growth in F&B and ancillaries Recorded live at the Independent Hotel Show 2024 with Scott Turner, MD, Auden Hospitality reveals challenges in hotel food and beverage profitability, suggesting operational changes like outsourcing to combat high costs. Jonny Siberry, Group Revenue Officer, Sarova Hotels addresses evolving guest expectations, emphasising the need for hotels to adapt their marketing and pricing to attract cost-conscious travelers, especially post-Brexit. Nathan Pick , Director of Finance, Zetter Hotels, promotes in-house financial managementusing data-driven strategies to enhance profitability and create unique guest experiences. Vineeth Purushothaman, Consultant, White Sky Hospitality, highlights the impact of hidden costs from OTAs and loyalty programs on brand health, recommending data analytics to improve distribution strategies. Jutta Moore, MD, Moore Hotel Consulting advocates for dynamic pricing to optimiseoccupancy and revenue based on real-time demand. Profitability in food and beverage (F&B) dropped by over 30% in the last five years. Revenue Per Available Room (RevPAR) is up by 17% in Europe compared to January 2020 , F&B revenue increased just 5%. In 2018, hotels’ F&B profit margin stood at an average of 32% , but fast-forward five years and this fell 10 percentage points to 22%. Discover more https://www.audenhospitality.com/fb-report-h1-2024 Travel Market Life is produced and managed by Urban Podcasts .…

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HOSPACE 2024: Preview 21:21

منذ عام واحد21:21

21:21

In this episode, we explore the upcoming HOSPACE 2024 , HOSPA’s flagship conference, happening on 14th November at the Royal Lancaster, London. This annual event promises to be a powerhouse of insights, networking, and cutting-edge discussions, bringing together leaders and experts to tackle the industry’s biggest challenges. Expect fascinating panels and workshops covering hospitality trends and challenges, including: 2024 Performance Metrics from BDO, Hot Stats and Venue Performance People Priorities with leaders from the Dorchester and Be Inclusive Hospitality Innovation through Design with Nicola Rohn of SHR Group discussing the synergy between design and tech in boosting guest experiences Collaboration and consultation - with Ruckus Networks’ Steve Johnson on making successful technology buying decisions Nicola Rohn and Steve Johnson join me in this episode to share why HOSPACE is a must for hoteliers. Nicola talks about adapting to the rise of OTAs and the need for direct booking strategies, while Steve delves into the growing demand for personalised digital experiences and sustainability. Travel Market Life is produced and managed by Urban Podcasts .…

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Hospitality Discussions 2024 (Part 5): Technology 19:35

منذ عام واحد19:35

19:35

In the words of Mustafa Gokcen from Cheval Collection “tech is not a cost saving exercise, tech is a tool that allows us to focus on other priorities.” As software and systems drive automation for greater operational and commercial efficiency, where do you draw the line at being effective? Maggie Bazemore provides insight into the relationship between an OTA and technology companies and the challenges involved with developing and maintaining integrations and how hoteliers seek product recommendations. We also look at the trends that are shaping hotel technology. Mustafa shares his thoughts and perspectives on integrations within the hospitality tech stack and Jon Siberry from Sarova Hotels explains the journey they went through for a successful payment tech implementation. Among the Hospitality Discussions with 20 hoteliers and experts, we explored the following questions: How do you identify if you need a new system and/or tech partner? How do you assess and secure the budget required? What is the research and decision-making phase? Who is involved and why? What is your opinion on market access to the right type of vendors? How easy is it to find suppliers? What are your top frustrations with the vendor market and sales process? What systems and tech are you looking to procure? Key factors of consideration from hoteliers included: Challenges of integrating various technology systems in hospitality. Importance of seamless system integration for managing rates and availability. Evaluation criteria for selecting technology vendors. Challenges faced during technology implementation and vendor coordination. The significance of local support in technology solutions. The impact of technology on enhancing the guest experience in hotels. Thanks to our facilitators; Catt Mcleod (Elegant Hotel Collection), Jon Siberry (SarovaHotels). Travel Market Life is produced and managed by Urban Podcasts .…

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