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المحتوى المقدم من Daimler Truck AG. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daimler Truck AG أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Transportation Matters - The CEO Podcast of Daimler Truck
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المحتوى المقدم من Daimler Truck AG. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daimler Truck AG أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Trucks and buses are the backbone of economy and society. Without them, the world would come to a standstill. At the same time, commercial vehicle manufacturers have a great responsibility when it comes to their impact on climate change and their role in society as employers and corporate citizens. In his monthly podcast 'Transportation Matters' Martin Daum, CEO of the global manufacturer Daimler Truck AG, invites prominent guests to discuss highly relevant topics ranging from the future of transportation to sustainability, leadership and ethical business, sometimes taking unexpected positions.
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35 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2569227
المحتوى المقدم من Daimler Truck AG. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daimler Truck AG أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Trucks and buses are the backbone of economy and society. Without them, the world would come to a standstill. At the same time, commercial vehicle manufacturers have a great responsibility when it comes to their impact on climate change and their role in society as employers and corporate citizens. In his monthly podcast 'Transportation Matters' Martin Daum, CEO of the global manufacturer Daimler Truck AG, invites prominent guests to discuss highly relevant topics ranging from the future of transportation to sustainability, leadership and ethical business, sometimes taking unexpected positions.
…
continue reading
35 حلقات
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Martin Daum – A look back from a defining CEO | #06.03 32:13
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Former Chief Executive Officer of Daimler Truck AG In the final episode of Transportation Matters, Martin Daum, long-time CEO of Daimler Truck, takes on the role of guest for the first time. In a conversation with Jörg Howe, Head of Global Communications and External Affairs of Daimler Truck, he reflects on 37 years at the company, key moments, and major challenges. He also shares his passion for innovation, his plans for retirement, and the importance of humanity in corporate culture. An inspiring retrospective filled with thought-provoking insights. Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-daum Apple: http://dth.ag/apple-daum Spotify: http://dth.ag/spotify-daum YouTube: http://dth.ag/youtube-daum Deezer: http://dth.ag/deezer-daum "be a mover" talk with Martin Daum: https://www.youtube.com/watch?v=8zqDydwIcs4…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Stefan Paul – Zero-emission transportation: the customer perspective | #06.02 28:22
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Chief Executive Officer of Kühne + Nagel Management AG Decarbonizing transportation is crucial in the fight against climate change. But what is a realistic timeline? And what costs are we as society willing to bear? In this episode, Martin Daum does a reality check with Stefan Paul, CEO of Kühne + Nagel, one of the world's leading logistics providers and a customer of Daimler Truck. Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-paul Apple: http://dth.ag/apple-paul Spotify: http://dth.ag/spotify-paul YouTube: http://dth.ag/youtube-paul Deezer: http://dth.ag/deezer-paul…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Gordon Herbert – How to make the impossible possible | #06.01 22:33
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Head Coach of the German National Basketball Team Three medals in three years, in three different tournaments – this ambitious goal was set by national coach Gordon Herbert for the German men's basketball team. And success has proven him right – following bronze at the 2022 European Championship, they won the World Championship in 2023. The third medal he aims to achieve with his team at the Paris Olympics. Prior to this, he spoke with Martin Daum about team building, crises, and comebacks – and about his book, which was released a few weeks ago. „Die Jungs gaben mir mein Leben zurück - Die Erfolgsgeschichte des deutschen Basketballs” (German only). Publisher: NXT LVL Verlag, ISBN: 9783949458972 (i. a. on Amazon , Bücher.de , Thalia ) Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-herbert Apple: http://dth.ag/apple-herbert Spotify: http://dth.ag/spotify-herbert YouTube: http://dth.ag/youtube-herbert Deezer: http://dth.ag/deezer-herbert…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Dr. Leonhard Birnbaum – Mammoth Task Infrastructure | #05.08 29:56
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Chief Executive Officer E.ON SE Sustainable transport of the future requires the right vehicles - and a lot has already happened here: Daimler Truck already has ten battery-electric models in its portfolio. But for customers to actually convert their fleets on a large scale, they need not only the right trucks and buses, but also a comprehensive charging infrastructure. Green transport is only possible with sufficient green energy. Martin Daum talks to E.ON CEO Leonhard Birnbaum about the mammoth task of building such an infrastructure. Daimler Truck Corporate Website: http://dth.ag/daimlertruck-birnbaum Apple: http://dth.ag/apple-birnbaum Spotify: http://dth.ag/spotify-birnbaum YouTube: http://dth.ag/youtube-birnbaum Deezer: http://dth.ag/deezer-birnbaum Google: http://dth.ag/google-birnbaum…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Dr. Reiner Haseloff – transformation as minister-president’s priority (German) | #05.07 27:39
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Minister President of Saxony-Anhalt Daimler Truck is currently building its new logistics site for the worldwide spare parts supply of Mercedes-Benz Trucks in Saxony-Anhalt. Of course, the convenient location in the heart of Europe plays an important role here - but Saxony-Anhalt is also doing a lot right beyond that. In an interview with Daimler Truck CEO Martin Daum, Minister President Dr. Reiner Haseloff explains why location development is a top priority for him, how he convinces companies to locate in his state, how he wants to use the transformation of the economy towards CO2 neutrality to move Saxony-Anhalt forward - and why a positive image of Germany is so important for the prosperity of us all. Daimler Truck Corporate Website: http://dth.ag/daimlertruck-haseloff Apple: http://dth.ag/apple-haseloff Spotify: http://dth.ag/spotify-haseloff YouTube: http://dth.ag/youtube-haseloff Deezer: http://dth.ag/deezer-haseloff Google: http://dth.ag/google-haseloff…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Rolf Schumann – the potential of data and AI | #05.06 30:48
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Co-CEO Schwarz Digits The Schwarz Group is best known for its Lidl and Kaufland retail chains. But the international retailer based in Baden-Württemberg is also a true pioneer when it comes to digitalization. Rolf Schumann, Co-CEO of Schwarz Digits, and Daimler Truck CEO Martin Daum talk about the potential of data and AI, about hypes - and about how to really inspire IT specialists. Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-schumann Apple: http://dth.ag/apple-schumann Spotify: http://dth.ag/spotify-schumann YouTube: http://dth.ag/youtube-schumann Deezer: http://dth.ag/deezer-schumann Google: http://dth.ag/google-schumann…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Dr. Stefan Hartung – Technological Transformation: The Bosch Perspective | #05.05 30:48
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Chairman of the Board of Management of Robert Bosch GmbH Martin Daum discusses the journey to CO2 neutrality with Dr Stefan Hartung, Chairman of the Board of Management of Robert Bosch GmbH: What does it take to master the transformation to emission-free transport? What role do global companies such as Daimler Truck and Bosch play in this? And why are energy prices a crucial success factor? Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-hartung Apple: http://dth.ag/apple-hartung Spotify: http://dth.ag/spotify-hartung YouTube: http://dth.ag/youtube-hartung Deezer: http://dth.ag/deezer-hartung Google: http://dth.ag/google-hartung…
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1 Dr. Sopna Sury - Green hydrogen: the energy providers’ perspective | #05.04 33:28
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Chief Operating Officer Hydrogen at RWE Hydrogen plays a crucial role in the transformation: it is a versatile energy source, storage, and carrier, but how can a hydrogen economy become a reality? What could the required infrastructure look like in our near future? Who will bear the associated costs? And how can the truck industry use hydrogen profitably? Martin Daum discusses all of this with Dr Sopna Sury. She is responsible for the hydrogen strategy of the global energy company RWE and explains what challenges and opportunities energy suppliers see and what specific goals RWE has set itself. More information: https://dth.ag/dt-hydrogen-facts Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-sury Apple: http://dth.ag/apple-sury Spotify: http://dth.ag/spotify-sury YouTube: http://dth.ag/youtube-sury Deezer: http://dth.ag/deezer-sury Google: http://dth.ag/google-sury Additional note: This podcast episode was recorded in December, so the recently announced green hydrogen project with Daimler Truck and Masdar is not discussed. You can find more information about this project here: https://dth.ag/daimlertruck-hydrogen-en…
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1 Sigmar Gabriel – What does 2024 hold for Europe and the world? (German) | #05.03 34:33
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Former Federal Minister, Consultant and Publicist In the first episode of the year, Martin Daum chats with Germany’s former Vice-Chancellor Sigmar Gabriel about issues that will shape 2024: How is the world order changing and what does this mean for Europe? How can we as a society bear the costs of the energy transition in a socially responsible and fair way? Why is de-globalization not an option and why is it so important to vote in the European elections? And what does geopolitics have to do with entrepreneurial risk management? An exciting discussion on questions to which there are no simple answers.. More information and other podcast episodes: https://www.daimlertruck.com/en/newsroom/podcast Listen now and subscribe to the podcast: Apple: https://dth.ag/apple-sgabriel Spotify: https://dth.ag/spotify-sgabriel YouTube: https://dth.ag/youtube-sgabriel Deezer: https://dth.ag/deezer-sgabiel Google: https://dth.ag/google-sgabriel…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Sigrid de Vries – Why it takes more than ZEVs for sustainable transportation | #05.02 29:45
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Director General at ACEA On its way to sustainable transportation, Europe has reached a critical stretch: More and more zero-emission vehicles are available, but there are still too few on the roads and in everyday use. The question is: What are the missing links and how can they be tackled? Martin Daum discusses this with Sigrid de Vries, Director General of the European Automobile Manufacturers Association (ACEA). More information and other podcast episodes: https://www.daimlertruck.com/en/newsroom/podcast More information: https://www.daimlertruck.com/en/sustainability https://www.acea.auto/ Listen now and subscribe to the podcast: Daimler Truck Corporate Website: http://dth.ag/daimlertruck-devries Apple: http://dth.ag/apple-devries Deezer: http://dth.ag/deezer-devries Google: http://dth.ag/google-devries Spotify: http://dth.ag/spotify-devries YouTube: https://youtu.be/AVV_NbWLwTg…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 Katharina Zaiser & Philipp Litzinger – What matters to young talents | #05.01 26:47
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Young talents at Daimler Truck Marking the launch of the fifth season of his podcast, CEO Martin Daum discusses what truly matters to young talents with two participants of the Daimler Truck trainee program. With his guests Katharina Zaiser and Philipp Litzinger, he talks about corporate culture as well as the significance of an international work environment – and whether being a trainee gives you a better chance of becoming a board member. More information and other podcast episodes: https://www.daimlertruck.com/en/newsroom/podcast Listen now and subscribe to the podcast: Apple Podcasts: http://dth.ag/apple-talent Spotify: http://dth.ag/spotify-talent Deezer: http://dth.ag/deezer-talent Google Podcasts: http://dth.ag/google-talent YouTube: http://dth.ag/youtube-talent…
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1 #04.06 | Anna Mascolo – Zero emissions: The infrastructure challenge 23:35
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Executive Vice President for Emerging Energy Solutions at Shell Martin Daum talks to Anna Mascolo, Executive Vice President for Emerging Energy Solutions at Shell. They discuss the zero emissions target, focusing especially on the infrastructure – an aspect that is highly interesting and relevant for the industry and consumers alike. What challenges and dependencies do exist? Which fuel do we bet on? What is the role of society, politics and the industry? And why are the two convinced that scale and speed are crucial factors? Enjoy listening!…
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1 #04.05 | Sherry Sanger – Co-creation & autonomous trucks 28:08
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Executive Vice President for Marketing at Penske Transportation Solutions In the latest episode, Martin Daum and Sherry Sanger talk about the power of co-creation and how we can use it to unlock the full potential of autonomous driving. Sherry Sanger is Executive Vice President for Marketing and Chief Marketing Officer at Penske Transportation Solutions, a U.S.-based provider of global transportation services and a long-time Daimler Truck customer. What is co-creation? What’s so special about it? What are the advantages? Can it bring us closer to autonomous driving? And if so, what will be the future job description of a truck driver? Find the answers to these questions in our latest episode.…
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1 #04.04 | Dr. Frank Appel – The future of logistics 31:21
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CEO of Deutsche Post AG Martin Daum and Dr. Frank Appel talk about the backbone of modern life: transportation and logistics – the network that connects markets across regions, countries, and continents. They discuss the challenges the logistics network is facing: supply bottlenecks, geopolitical tensions, and of course the necessity to decarbonize. Dr. Frank Appel is the CEO of Deutsche Post AG, a global leader in logistics. He studied chemistry and earned a Ph.D. in Neurobiology. As a natural scientist he has expert knowledge to share about the issue of decarbonization. Listen to the new episode to learn what the future of logistics could look like!…
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Transportation Matters - The CEO Podcast of Daimler Truck
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1 #04.03 | Bernd Heid – The Power of Hydrogen 29:14
29:14
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Senior partner at McKinsey, leading expert in climate technologies and the strategic partner of the Hydrogen Council In this episode, Martin Daum talks to Bernd Heid about the transformation of the energy sector - more specifically, they address one of the most controversial topics: the role of hydrogen. Bernd Heid, one of the leading experts on climate technologies and a strategic partner of the Hydrogen Council, discusses with Martin Daum whether hydrogen can be used as a fuel for commercial vehicles. Bernd Heid also clarifies myths and facts around hydrogen and explains what role this energy source has for the transformation of the transport sector. Listen to the latest episode and learn more about the future of carbon-neutral transport and how hydrogen can be part of this transformation. Enjoy the episode!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.