#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)

Traction: How Startups Start | NextView Ventures

Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to Chad's thriving business today.

Today, we discuss how Chad built an Internet of Things-like product before that phrase existed, before the hype helps your marketing or fundraising, and before anyone was thinking about the connected home.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://simplisafe.com to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

Thanks for listening!