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TP420 - The 2025 State of Digital Advertising for Healthcare
Manage episode 463723886 series 2364130
In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta’s evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.
Mentions from the Show:
- Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
- 2025 Digital Ad Trends and Predictions: Time to Turn the Page
- The State of Digital Marketing in 2025: What the Data Shows
- Harnessing AI to reshape consumer experiences in healthcare
- Tackling healthcare’s biggest burdens with generative AI
- Healthcare Marketing: 2024 Benchmarks for CMOs
- Health media: How consumer content informs the future of healthcare
- Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
- Social Media: a HIPAA Danger Zone
- A healthcare team’s guide to HIPAA compliance on social media
- OursPrivacy.com
- Adam Putterman on LinkedIn
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky
Learn more about your ad choices. Visit megaphone.fm/adchoices
485 حلقات
Manage episode 463723886 series 2364130
In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta’s evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.
Mentions from the Show:
- Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
- 2025 Digital Ad Trends and Predictions: Time to Turn the Page
- The State of Digital Marketing in 2025: What the Data Shows
- Harnessing AI to reshape consumer experiences in healthcare
- Tackling healthcare’s biggest burdens with generative AI
- Healthcare Marketing: 2024 Benchmarks for CMOs
- Health media: How consumer content informs the future of healthcare
- Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
- Social Media: a HIPAA Danger Zone
- A healthcare team’s guide to HIPAA compliance on social media
- OursPrivacy.com
- Adam Putterman on LinkedIn
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky
Learn more about your ad choices. Visit megaphone.fm/adchoices
485 حلقات
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1 TP423 - Healthcare Content in 2025: AI, Composability, and the Content Stack 1:07:10
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1 TP422 - Rethinking Competition in Healthcare 55:50
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1 TP421 - The Evolution of Patient Experience 1:01:26
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1 TP420 - The 2025 State of Digital Advertising for Healthcare 57:09
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1 TP419 - The 2025 State of Social Media for Healthcare 1:09:52
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1 TP418 - Inclusivity Marketing, Design and the Impacts of Stigma 57:35
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1 TP417 - The 2024 Listener Choice Awards 43:34
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1 TP416: ICYMI - Is Patient Access Improving? 34:14
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1 TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda) 1:02:49
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1 TP413 - A Few of Our Favorite Interviews (2024 Edition) 1:23:40
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1 TP412 - Technology Innovations that Are Set to Transform Healthcare 37:03
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1 TP410 - Loyalty, Habits, and Laziness in Customer Experience 42:42
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1 TP409 - Live from Austin, TX at #HCIC24 38:07
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