Do "For Sale" Signs Work?

Toronto Real Estate Podcast with Rene Ahmad

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I’m here at one of my listings that backs up to a lovely pond and as you can see in the video above, there’s a “For Sale” sign on the property. It’s listed for sale at $1.5 million and it’s all over the internet, but today we want to focus on the sign and why it’s there.

Many people are skeptical or unsure about why they should use a “For Sale” sign when they sell their home. The way we always respond is by asking the question, “What’s your goal when selling a home?” Obviously, it’s to create attention for your home, which will lead to more demand, more offers, and more money. Even a simple thing like this sign can give more eyes, more calls, and more interest in the home.

We always put one, sometimes even two “For Sale” signs on our properties. We put reflectors on the signs as well, so they are more visible at night. Studies show that 15% of the time, buyers find homes through a “For Sale” sign. You want to do everything you can to create attention for your home, and this is an easy, inexpensive way to do so.

If you have any questions for us, don’t hesitate to reach out. We’d love to hear from you!