Breaking Into Spaces You Belong: Creating Change in Corporate America

TonyTidbit: A Black Executive Perspective

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Episode Audio Link: https://podcast.ablackexec.com/episode/Breaking Into Spaces You Belong

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In this episode of 'A Black Executive Perspective' podcast, host Tony Tidbit interviews Ricardo Yolas, an Advertising Media Executive who shares his journey from a disciplined military household upbringing to making significant strides in corporate America. Ricardo recounts the impact of a no-'can't' attitude instilled by his father and discusses the racial challenges he faced in high school and college. He highlights his initiatives, including founding the RISE program at Zenith Media to foster black employee growth and allyship. Through candid reflections, Ricardo emphasizes the power of speaking up, leveraging one's voice, and creating inclusive spaces in the workplace.

▶︎ In This Episode

00:00:Introduction and Early Lessons.

00:35: Welcome to the Black Executive Perspective Podcast

01:16: Introducing Ricardo Yolas

02:02: Ricardo's Background and Achievements

02:59: Challenges and Overcoming Fears

04:10: Growing Up in New York

04:55: Navigating Racial Dynamics in School

06:18: The Impact of Military Discipline

19:49: Forming the Student Equity Team

25:27: Lessons Learned and Moving Forward

33:18: Discovering Your Superpower

33:58: The Power of Voice

35:13: Speaking Up and Taking Action

37:24: Career Journey and Confidence

40:30: Creating RISE at Zenith Media

46:18: Impact and Expansion of RISE

55:31: Advice for Aspiring Leaders

59:59: Final Thoughts and Call to Action

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