Mike Rigby on R/GA’s guide to connected brands

TNW Conference

The world's most valuable business, such as Apple, Google and Amazon, have created powerfully Connected Brands. And they win with a disruptive, new playbook. Join Mike Rigby VP, ECD at R/GA New York as he unpacks this playbook, and shares R/GAs unique approach to building Connected Brands. Mike will explain how by combining branding, storytelling, and technology together, brands can create incredible network effects that shape culture. He will share how R/GA has helped brands like Nike, Pepsi, the Ad council, and a whole bunch of start-ups, create meaningful, Connected Brands that move the world forward. Full video: https://youtu.be/X_KOIt3TbPs All about TNW Conference: https://tnw.to/conference