73. Yani Smith - An Expert's Guide to Intake Optimization

Tip the Scales

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”

On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.

Highlights

14:02 How to reject leads

43:23 Answering the phone

53:34 Why lawyers shouldn’t do intake

Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.

You can get in touch with Yani at https://www.legalintakepros.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Software: Lead Docket

Book: Never Split The Difference

Person: Shawn Callaway

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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