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83 - From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in the AI Era - With Nestlé’s Mo Kingston
Manage episode 461099118 series 3253704
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Tune in to Time for A Reset
How do global brands scale in fundamentally different and culturally diverse markets?
"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.
In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.
Here are some key talking points from the episode:
- Confusing Busyness with Progress
- Balancing Short-Term and Long-Term KPIs
- Aligning Strategy with Execution
- The Importance of Unifiers in Global Branding
- Creativity as a Business Imperative
- Sustainability in Marketing Communications
- The Evolving Role of Strategy in the Age of AI
Mo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry.
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