Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

In this episode, you’ll learn:

• [0:00] Latest News & Announcements

• [6:10] Ashley’s Journey to Selling Permanent Jewelry

• [11:51] What are the obstacles?

• [16:08] Repeat customers & adding value

• [19:15] Getting started

• [20:03] Marketing permanent jewelry
• [20:50] Differentiating yourself

• [22:45] Justifying your pricing

• [24:10] Offering warranties

• [26:30] Getting Positive Online Reviews

Here are the resources mentioned in the show:

The Babe Standard

Sunstone Permanent Jewelry Welders

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

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