Artwork

المحتوى المقدم من Think Fast Talk Smart and Matt Abrahams. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Think Fast Talk Smart and Matt Abrahams أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

216. Wired for Words: A Neuroscientist’s Guide to Influence

25:09
 
مشاركة
 

Manage episode 494586042 series 2613498
المحتوى المقدم من Think Fast Talk Smart and Matt Abrahams. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Think Fast Talk Smart and Matt Abrahams أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Understanding your audience's psychology is the key to crafting communication that resonates.

Persuading others isn't about magic spells or mind-reading tricks. According to Emily Falk, the real secret is simpler: know what your audience finds relevant, and you’ll be able to craft a message that resonates.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, Vice Dean of the Annenberg School of Communication, and director of the Communication Neuroscience Lab. In her book What We Value: The Neuroscience of Choice and Change, she reveals that our brains have what she calls a "social relevance system" — our ability to understand what other people are thinking and feeling. "I use social relevance as this kind of catchall for these thoughts about what other people are thinking and feeling, which also helps us predict what they're gonna do and how we might communicate successfully with them," she explains.

In this episode of Think Fast, Talk Smart, Falk and host Matt Abrahams explore how to put this insight into practice, from the power of storytelling to leveraging "neural synchrony" to create shared understanding. Whether you’re motivating a team or influencing a customer, Falk offers science-backed strategies for tapping into your audience’s psychology and communicating with relevance.

Episode Reference Links:

Connect:

Chapters:

  • (00:00) - Introduction
  • (01:52) - Neuroscience & Behavior Prediction
  • (03:10) - Brain Systems in Persuasion
  • (04:33) - Tailoring Messages for Impact
  • (07:11) - Psychological Closeness & Relevance
  • (09:39) - Power of Storytelling
  • (12:53) - Neural Synchrony & Shared Meaning
  • (14:38) - Better Conversations Through Sync
  • (18:42) - Rapid-Fire Q&A with Emily Falk
  • (23:32) - Conclusion

*****
Thank you to our sponsors.
These partnerships support the production of the podcast, allowing us to bring it to you at no cost.

This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.

Support Think Fast Talk Smart by joining TFTS Premium.

  continue reading

240 حلقات

Artwork
iconمشاركة
 
Manage episode 494586042 series 2613498
المحتوى المقدم من Think Fast Talk Smart and Matt Abrahams. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Think Fast Talk Smart and Matt Abrahams أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Understanding your audience's psychology is the key to crafting communication that resonates.

Persuading others isn't about magic spells or mind-reading tricks. According to Emily Falk, the real secret is simpler: know what your audience finds relevant, and you’ll be able to craft a message that resonates.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, Vice Dean of the Annenberg School of Communication, and director of the Communication Neuroscience Lab. In her book What We Value: The Neuroscience of Choice and Change, she reveals that our brains have what she calls a "social relevance system" — our ability to understand what other people are thinking and feeling. "I use social relevance as this kind of catchall for these thoughts about what other people are thinking and feeling, which also helps us predict what they're gonna do and how we might communicate successfully with them," she explains.

In this episode of Think Fast, Talk Smart, Falk and host Matt Abrahams explore how to put this insight into practice, from the power of storytelling to leveraging "neural synchrony" to create shared understanding. Whether you’re motivating a team or influencing a customer, Falk offers science-backed strategies for tapping into your audience’s psychology and communicating with relevance.

Episode Reference Links:

Connect:

Chapters:

  • (00:00) - Introduction
  • (01:52) - Neuroscience & Behavior Prediction
  • (03:10) - Brain Systems in Persuasion
  • (04:33) - Tailoring Messages for Impact
  • (07:11) - Psychological Closeness & Relevance
  • (09:39) - Power of Storytelling
  • (12:53) - Neural Synchrony & Shared Meaning
  • (14:38) - Better Conversations Through Sync
  • (18:42) - Rapid-Fire Q&A with Emily Falk
  • (23:32) - Conclusion

*****
Thank you to our sponsors.
These partnerships support the production of the podcast, allowing us to bring it to you at no cost.

This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.

Support Think Fast Talk Smart by joining TFTS Premium.

  continue reading

240 حلقات

Kaikki jaksot

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع

حقوق الطبع والنشر 2025 | سياسة الخصوصية | شروط الخدمة | | حقوق النشر
استمع إلى هذا العرض أثناء الاستكشاف
تشغيل