SEO Myths Busted! Special Guest: Patrick Stox

TheeDigital’s GrowthCast

In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox.

They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites.

The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths.

Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox

Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU

Chapters

• 00:00 Introductions
• 00:27 Backlinks Are No Longer Relevant
• 02:34 There Is An Optimal Keyword Density
• 04:11 Redirects Lose Value
• 08:51 Click Through Rate Is Used In Ranking
• 13:20 Subdirectories Are Better Than Subdomains
• 18:24 Duplicate Content Penalty Is Real
• 21:32 The Sandbox Exists
• 23:15 Google Analytics Helps You Rank Better
• 24:30 Linking Out To Other Sites Is Bad
• 26:37 Social Signals Affect SEO
• 27:48 Domain Authority Is A Ranking Factor