522 ABI MATESUN: Break Limiting Thought Patterns and Unlock Your Full Creative Potential

The Wedding Biz - Behind the Scenes of the Wedding Business

Andy is excited to welcome back to the show Abi Matesun of Malekfoto Weddings and Malekfoto Films! Abi is a trailblazing Nigerian-American filmmaker and creative visionary with impressive accolades that include two Emmy Awards, two Telly Awards, and the People of African Descent Award. Abi has made waves in both the wedding industry and the broader creative space, and his Netflix series Made by Design celebrates the artistry of African architects and designers, while his transformative Creative Mind Shift Masterclass helps entrepreneurs unlock their full potential!

Abi joins Andy in this episode to discuss his philosophy behind the Creative Mind Shift, explaining how reframing limiting beliefs and embracing challenges can elevate not only personal growth but also client experiences. He shares actionable insights into emotional intelligence and active listening, skills that are truly critical in an age of rapid innovation and AI integration. Abi’s mantra is that failure is not an identity but a necessary step toward success, and he emphasizes the importance of “failing forward” and learning from setbacks, offering a fresh perspective on resilience.

The conversation also explores practical strategies for reprogramming the mind, from envisioning success to taking advantage of subconscious habits in order to maintain growth. Andy and Abi also share personal stories of overcoming mental blocks, such as Andy’s journey to learning guitar in his 40s, showing how mindset shifts can lead to profound transformation!

Andy had such a great time talking with Abi and hopes that you enjoy this conversation! If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:40] - We learn that the guest of this episode is returning guest Abi Matesun!

[2:04] - Abi explains that his Creative Mind Shift Masterclass helps entrepreneurs overcome limiting thought patterns to unlock creativity.

[4:05] - Addressing internal fears and thought patterns helps entrepreneurs embrace opportunities, especially with the rise of AI.

[6:32] - Andy discusses how obstacles, not failures, provide opportunities for learning and growth, as demonstrated in the book The Obstacle Is the Way.

[7:41] - Accepting failure as an event, not an identity, is so important for personal and professional success.

[10:14] - Starting new endeavors, like Andy learning guitar, requires overcoming mental blocks and embracing gradual progress.

[12:06] - Hear how training the subconscious to align with desired outcomes leads to significant growth over time.

[14:25] - Andy describes learning to treat failure as an opportunity for growth through consistent practice over decades.

[17:17] - Abi shares how visualizing success daily led to his team winning an Emmy for their project!

[20:46] - Abi highlights the importance of tapping into the subconscious to access unseen opportunities.

[21:53] - Anticipating and preparing for future needs, like Steve Jobs did, helps drive innovation.

[24:34] - Andy reveals where Abi can be found online.

RESOURCES

Abi's Previous Guest Spots on The Wedding Biz

Ryan Holiday – The Obstacle Is the Way

Find Abi:

Malekfoto Weddings - WebsiteMalekfoto Weddings - Facebook PageMalekfoto Weddings - Instagram PageMalekfoto Weddings - YouTube ChannelMalekfoto Films - WebsiteMade by Design

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Title Sponsor: This episode is sponsored by Kushner Entertainment.