104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media.

Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last.

Key Takeaways:

• The Social Media Myth: Why being told you must show up daily to survive is a lie that leaves business owners feeling like they’re failing twice over.
• The Highlight Reel Problem: How comparing your reality to someone else’s curated, team-supported success story sets you up for frustration.
• The Impact of Algorithms: Why putting all your energy into social platforms leaves you vulnerable to sudden changes and disappearing reach.
• Stronger Alternatives: Explore the power of your website, Google Business Profile, email list, partnerships, and referrals for long-term growth.
• Visibility Without Burnout: Why visibility is essential, but social media is optional—and how to choose a marketing approach that actually feels sustainable.

If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead.

Resources mentioned in this episode:

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
  
• Free Beginner’s QuickStart Guide to SEO
  
• The Website Growth Club
  
  

Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media.

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1. Introduction: The Social Media Myth (00:00:00)

2. The Pressure to Be on Social Media (00:01:41)

3. The Reality Behind Social Media Success Stories (00:03:27)

4. The Impact of Platform Changes and AI (00:05:24)

5. Alternative Ways to Build Visibility (00:06:57)

6. The Power of Google Business Profiles (00:10:16)

7. Building Your Email List (00:10:56)

8. The Value of Partnerships and Referrals (00:11:58)