099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks AUDIT EPISODE

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.

Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.

You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.

Key Takeaways:

• Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
• Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
• Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
• Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
• Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
• Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.

Resources mentioned in this episode:

• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.
• Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.
• Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.

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فصول

1. Introduction (00:00:00)

2. About Inclusive Communication (00:01:41)

3. Website Navigation Analysis (00:04:25)

4. Customer Journey and Messaging (00:06:30)

5. Technical SEO Review (00:16:16)

6. SEO Recommendations (00:23:18)

7. Closing and Contact Information (00:25:51)