089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

• From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
• Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
• Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
• How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
• Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
• Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
• Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
  Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media

Resources mentioned in this episode:

• Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
• Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
• The Website Growth Club – a supportive membership to help you grow your website traffic & visibility

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1. Introduction and Podcast Anniversary (00:00:00)

2. The Accidental Start of the Podcast (00:01:35)

3. Choosing the Right Platform and Initial Challenges (00:03:10)

4. Podcast Growth and Listener Engagement (00:07:23)

5. Monetizing the Podcast (00:14:16)

6. Using AI and Tools for Podcast Product (00:18:24)

7. Content Management and SEO Strategies (00:20:52)

8. Solo Episodes and Guest Appearances (00:24:28)

9. Starting on YouTube: Vulnerability and Exposure (00:25:46)

10. Owning Content: YouTube vs. Podcasts (00:26:53)

11. Blog Casts: A Hybrid Approach (00:27:07)

12. SEO Challenges and Tips (00:28:28)

13. Podcasting Benefits and Confidence Boost (00:29:32)

14. Embracing Imperfection in Podcasting (00:33:23)

15. SEO for Podcasts: Course and Insights (00:34:34)

16. Guest Podcasting: Expanding Your Reach (00:36:27)

17. Podcasting Strategies and Reflections (00:38:07)

18. Future Plans and Audience Engagement (00:44:04)

19. Final Thoughts and Personal Reflections (00:45:26)