EP 1.09 | Want More Leads for Your Business? Here's How to Make Your Website Show Up on Google for Your Target Audience

The Web Design and Marketing Diaries

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Unlock the mysteries of Search Engine Optimization (SEO) and transform your website into a magnet for the right audience. Ever wondered how search engines, much like digital librarians, decide which websites to display at the top of results? Discover the key to enhancing your online presence with our guide to SEO fundamentals, as I, Victoria, share actionable strategies and insights from my experience as the owner of Peer Collective Web Design Studio. This episode promises to equip you with the tools to not only boost your rankings but also connect with potential clients actively searching for your services.
Navigate the intricate world of website optimization with us, and learn how to convert curious visitors into loyal customers. From crafting a seamless navigation structure to selecting high-impact keywords, this episode covers it all. We demystify search intent by using relatable examples, such as a local hairstylist, to illustrate how to align your content with user needs. Additionally, we highlight the importance of mobile-responsive design and the power of a well-optimized Google Business Profile to capture local traffic effectively. With practical tips on keyword placement and calls to action, you're set to make your website a powerhouse for engagement and conversion.
Click Here to Download Your FREE SEO Starter Checklist

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فصول

1. EP 1.09 | Want More Leads for Your Business? Here's How to Make Your Website Show Up on Google for Your Target Audience (00:00:00)

2. Understanding SEO for Website Visibility (00:00:04)

3. Free Resource: SEO Starter Checklist (00:01:16)

4. What is SEO? (00:01:50)

5. How Search Engines Work (00:04:53)

6. Setting the Foundation for Good SEO (00:06:46)

7. Optimizing Website SEO for Visibility (00:08:28)

8. Crafting Conversion-Driven Copy (00:18:14)

9. A Special Tool for Local Businesses (00:20:55)