How to Activate Your Brand Purpose with Scott Goodson & Chip Walker

The Virtual CMO

In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and driven remarkable results for iconic clients worldwide, such as Walmart, P&G, Google, Emirates Airline, SunTrust, and Coca-Cola.
Scott Goodson is an entrepreneur, business mentor, award-winning author, and Founder and CEO of StrawberryFrog. For over 25 years, he has been helping business leaders galvanize people and organizations through "Movement Thinking" to help companies perform at their peak and gain a competitive advantage. Goodson's Movement Thinking is deeply emphasized in his best-selling book- Uprising, where he illustrates case studies from his interviews with 40 global business leaders.
Chip Walker is an entrepreneur, brand and business strategist, keynote speaker, author, and Head Strategist of StrawberryFrog. He leads the strategy and research divisions at StrawberryFrog and is focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Walker aims to help companies leverage their brand and create a positive impact in the midst of the pandemic.
Scott and Chip's latest book- Activate Brand Purpose, is a wake-up call for leaders who want to change employee habits, transform their company, and grow their business. Activate Brand Purpose shows readers what is wrong with purpose and lays out a pragmatic roadmap for how CEOs, CHROs, CMOs, CSOs, and CFOs can galvanize the people who matter inside the company and out. Here, Goodson and Walker reveal the process that leaders need in order to transform their culture and improve their business while making much-needed positive impacts in their communities. Scott Goodson and Chip Walker believe that companies that activate purpose thrive.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-activate-your-brand-purpose-s5e13/

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