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EP#31 Dhimant Parekh – Building The Better India, the shift from content to commerce & the role of community in establishing a strong brand
Manage episode 315182259 series 3254449
المحتوى المقدم من Digjay Patel. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Digjay Patel أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, Dhimant Parekh, Founder & CEO @The Better India, joins our host Digjay, to talk about his journey building Asia’s largest content platform for impact, his learnings from the 0-1 phase, importance of developing deep customer relationships, leveraging community to build a strong consumer brand & his fundraising experience at The Better India.
Dhimant along with his co-founder & wife Anuradha started The Better India in 2008, right after graduating from ISB. What started as a side project then has now scaled up to become Asia’s largest content platform for impact. Later the duo also launched a new vertical called The Better Home which is India’s first sustainability focused subscription product company. Prior to becoming a founder, Dhimant worked in various product roles at Intuit, Hoopos.com & is considered to be one of the top Product Mentors for startups in India. You can connect with him here on Linkedin / Twitter
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Show notes –
1. (01:27) The ‘why’ & ‘how’ behind starting The Better India
2. (06:52) Learnings from & challenges faced in the 0-1 phase
3. (12:50) The shift from content to commerce powered by community
4. (18:55) Importance of developing deep customer relationships; Leveraging community to build a strong consumer brand
5. (22:39) Context switching between long & short-term decision making as a founder
6. (25:08) Fundraising challenges; Picking the right investors to partner with
7. (30:53) Rapid fire and closing remark
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If you liked our episode, you can subscribe to our podcast on any of the major podcasting platforms like Spotify & Apple iTunes. We would appreciate if you could leave us a review on Apple iTunes. This will help others discover the podcast. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay on Linkedin & Twitter
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