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The "ideal client avatar" concept is broken (Ep#6)
Manage episode 432749173 series 3579254
المحتوى المقدم من Katie Spreadbury // OrangeSheep Research. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Katie Spreadbury // OrangeSheep Research أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.
The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024.
If you find your "ICA" is an arbitrary collection of characteristics you feel no connection to, it's time for a new approach. The "Anti Avatar" approach.
You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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