Small Is Beautiful: Why Heady Topper Probably Won’t Be Coming To A Store Near You

The Unconventionals

If you produced what many view as the best beer in the world, with a 100% rating by Beer Advocate, you’d probably expect to be living a life of fame. But that’s not the case for John and Jen Kimmich —founders of The Alchemist Brewery and the folks behind the world renowned Heady Topper. With the crazy demand for the highly rated double IPA, it’d be easy for the Kimmich’s to find a few investors and triple the size of their 9,000-barrel, Waterbury, VT facility. But instead, they chose the unconventional route — staying small. They’d rather be in control of every decision and not have to answer to a board of directors, even if that means not living large.

In this episode, host Mike O’Toole visits the Kimmich’s at The Alchemist. They discuss why they “don’t want to be gigantic for the sake of being gigantic” and why getting big is not the only way to make an impact. For the Alchemist, success is about making great beer, contributing to a growing craft beer movement, and building a company to last in their Vermont community.

You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.