Building Two Brands with Zech Strauser

The Ultimate Landscape CEO - Jeffrey Scott

In this conversation, Zech Strauser shares his journey from struggling in school to becoming a successful entrepreneur in both the landscaping and apparel industries. He discusses his current ventures, including his real estate business, a farm, and the Urture apparel brand. Zech emphasizes the importance of financial accountability, community engagement, and having a clear vision for the future. He also provides valuable advice for aspiring entrepreneurs, highlighting the significance of knowing your numbers and making an impact beyond profits.

Takeaways:

• Zech learned through hands-on experiences and mistakes.
• He transitioned from residential to commercial landscaping during the 2008 financial crisis.
• Financial accountability was crucial for business growth.
• The pandemic forced a reevaluation of business operations and team dynamics.
• Zech’s vision for Urture is to blend urban and nature aesthetics.
• He emphasizes the importance of community engagement in branding.
• Zech believes companies should not define personal identity.
• He encourages aspiring entrepreneurs to think big and articulate their vision.
• Knowing your financials is essential for business success.
• Zech aims to make an impact in the trades and apparel industries.

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