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#88 Grow Wallet Share With the Right Food Offerings at Your Travel Center
Manage episode 380656669 series 3459955
المحتوى المقدم من Paula Bellenoit. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paula Bellenoit أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Food offerings are a key differentiator, setting truck stops and travel centers apart from the competition and enticing drivers inside. More importantly, sales in food or snacks are significant profit drivers. A new study from NATSO Services found untapped potential for growing food and beverage sales from drivers who are already stopping.
Most drivers taking the survey—81%—said they’d gone inside a travel center but left without purchasing food or beverages in the past month. Gaining even incremental sales from this group could result in significant gains.
Jessica Williams, founder and CEO of Food Forward Thinking, joins the podcast to walk listeners through menu planning for travel centers.
She offers advice on: What is usually missing at a travel center that drivers seek? What should travel centers think about when planning their food offerings? What food trends are “trending” right now?
With special guest:
Jessica Williams, Founder and CEO of Food Forward Thinking
Hosted by:
Amy Toner, Executive Director, NATSO Foundation
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