Power Kid Podcast: Lee Allentuck | RN Branding & Licensing, Melissa & Doug, Blue Marble, The Last Gameboard

The Toy Book Podcasts by Adventure Media & Events

In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Lee Allentuck to the show.

Over the course of his career, Allentuck has done it all, from leading Global Gaming at Hasbro to serving as Licensing Market Lead for LEGO to founding Raising Nerd. He currently serves as an Innovation Scout for Blue Marble and Melissa and Doug (where he also works on Inventor Relations) and serves as Head of Content at The Last Gameboard. Allentuck also leads RN Branding & Licensing, a full-service brand strategy, licensing, and business development consultancy.

On the show, Allentuck tells Albritton about his early work in the cell phone business and how innovation can cross-pollinate multiple industries. From there, the conversation moves to Hasbro Gaming, The LEGO Group, and The Last Gameboard. Finally, the duo discusses best practices and advice for inventors looking to pitch their next toy or game idea.

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